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Díaz Martínez, Aurora
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The effect of emotional advertising in a gender role: The case of Coca-Cola in Culiacán-Sinaloa
by
Lara Félix, Jesús Humberto
,
Díaz Martínez, Aurora
,
Becerra-Perez, Luis A.
Published 2020
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Related Subjects
Publicidad emocional
efecto de género
emotional advertising
gender effect
intención de compra
marketing
mercadotecnia
purchase intention