Incidence of cognitive and affective attitudes of consumers in the defense of a local brand
From marketing, this study explores the perceptions of consumers about the local brand La Catira Industria Láctea, located in the department of Meta, Colombia. It aims to analyze the cognitive and affective attitudes of the consumer in relation to the brand in order to establish the variable with th...
| Autori principali: | , |
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| Natura: | Online |
| Lingua: | spa |
| Pubblicazione: |
Universidad Pedagógica y Tecnológica de Colombia
2020
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| Soggetti: | |
| Accesso online: | https://revistas.uptc.edu.co/index.php/investigacion_duitama/article/view/10627 |
