Structuring and creating alternatives for the eggplant loss problem using the value-focused thinking methodology
The eggplant is a short shelf-life vegetable whose export in Mexico generates significant incomes for horticultural companies. However, when the market’s price is down, or its quality does not fulfill the market’s requirements, eggplant is not exported, and demand is low in the domestic market. This...
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| Format: | Online |
| Language: | eng |
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Unidad Editorial UPTC
2020
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| Online Access: | https://revistas.uptc.edu.co/index.php/inquietud_empresarial/article/view/11208 |
| _version_ | 1801706706913198080 |
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| author | Larreta Ramírez, Elsa Verónica Gastelum Chavira, Diego Alonso Leyva López, Juan Carlos Ahumada Valenzuela, Omar |
| author_facet | Larreta Ramírez, Elsa Verónica Gastelum Chavira, Diego Alonso Leyva López, Juan Carlos Ahumada Valenzuela, Omar |
| author_sort | Larreta Ramírez, Elsa Verónica |
| collection | OJS |
| description | The eggplant is a short shelf-life vegetable whose export in Mexico generates significant incomes for horticultural companies. However, when the market’s price is down, or its quality does not fulfill the market’s requirements, eggplant is not exported, and demand is low in the domestic market. This situation generates financial problems for companies, unemployment for people, and environmental problems, among others. To reduce eggplant loss is necessary to understand the elements around the issue, structure the problem, and generate solution alternatives. In this work, the Value-Focused Thinking (VFT) methodology was applied in a horticultural farm in Sinaloa, Mexico, to obtain values from a decision-maker to structure the eggplant loss problem, objectives of the farm and generate solution alternatives. This article presents a structured problem about eggplant loss, which includes one strategic objective, five fundamental objectives, and nine means-ends objectives as well as twenty-seven solution alternatives such as applying protected agriculture technology, selling waste as food for livestock and designing a new product based on eggplant. Through the results of the application of VFT methodology, the decision-maker had a better understanding of the eggplant loss problem and its value, which is going to be reflected in benefits for the horticultural farm.
Keywords: Eggplant loss, problem structuring, creating alternatives, value-focused thinking.
JEL classification: D46, D81
Received: 10/06/2020. Accepted: 06/11/2020. Published: 01/12/2020
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| format | Online |
| id | oai:oai.revistas.uptc.edu.co:article-11208 |
| institution | Revista Inquietud Empresarial |
| language | eng |
| publishDate | 2020 |
| publisher | Unidad Editorial UPTC |
| record_format | ojs |
| spelling | oai:oai.revistas.uptc.edu.co:article-112082024-04-24T20:17:08Z Structuring and creating alternatives for the eggplant loss problem using the value-focused thinking methodology Estructurando y creando alternativas para el problema de desperdicio de berenjenas utilizando la metodología de pensamiento enfocado en el valor Larreta Ramírez, Elsa Verónica Gastelum Chavira, Diego Alonso Leyva López, Juan Carlos Ahumada Valenzuela, Omar Eggplant loss problem structuring creating alternatives value-focused thinking Desperdicio de berenjena estructuración de problemas creación de alternativas pensamiento enfocado en el valor The eggplant is a short shelf-life vegetable whose export in Mexico generates significant incomes for horticultural companies. However, when the market’s price is down, or its quality does not fulfill the market’s requirements, eggplant is not exported, and demand is low in the domestic market. This situation generates financial problems for companies, unemployment for people, and environmental problems, among others. To reduce eggplant loss is necessary to understand the elements around the issue, structure the problem, and generate solution alternatives. In this work, the Value-Focused Thinking (VFT) methodology was applied in a horticultural farm in Sinaloa, Mexico, to obtain values from a decision-maker to structure the eggplant loss problem, objectives of the farm and generate solution alternatives. This article presents a structured problem about eggplant loss, which includes one strategic objective, five fundamental objectives, and nine means-ends objectives as well as twenty-seven solution alternatives such as applying protected agriculture technology, selling waste as food for livestock and designing a new product based on eggplant. Through the results of the application of VFT methodology, the decision-maker had a better understanding of the eggplant loss problem and its value, which is going to be reflected in benefits for the horticultural farm. Keywords: Eggplant loss, problem structuring, creating alternatives, value-focused thinking. JEL classification: D46, D81 Received: 10/06/2020. Accepted: 06/11/2020. Published: 01/12/2020 La berenjena es un vegetal de corta vida útil cuya exportación en México genera ingresos significativos para las empresas hortícolas. Sin embargo, cuando el precio de mercado es bajo, o su calidad no cumple sus requisitos, la berenjena no se exporta, y el mercado interno es muy reducido. Esta situación genera problemas financieros para las empresas, desempleo y problemas ambientales. Para reducir la pérdida de berenjenas es necesario comprender los elementos que rodean el problema, estructurarlo y generar alternativas de solución. En este trabajo, se aplicó la metodología del Pensamiento Enfocado en el Valor (VFT) en una empresa hortícola en Sinaloa, México; para obtener los valores de un tomador de decisiones para estructurar el problema de pérdida de berenjenas, obtener los objetivos de la empresa y generar alternativas de solución. Este artículo presenta el problema estructurado, incluyendo un objetivo estratégico, cinco objetivos fundamentales, nueve objetivos medios y veintisiete alternativas de solución, tales como la aplicación de tecnología agrícola protegida, venta de desperdicios como alimento para ganado y diseño de un nuevo producto. A través de VFT, el tomador de decisiones comprendió mejor el problema de pérdida de berenjenas y su valor, lo cual beneficiará a la empresa. Palabras clave: Desperdicio de berenjena, estructuración de problemas, creación de alternativas, pensamiento enfocado en el valor. Códigos JEL: D46, D81 Recibido: 10/06/2020. Aceptado: 06/11/2020. Publicado: 01/12/2020 Unidad Editorial UPTC 2020-12-01 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://revistas.uptc.edu.co/index.php/inquietud_empresarial/article/view/11208 10.19053/01211048.11208 Inquietud Empresarial; Vol. 20 No. 2 (2020): Inquietud Empresarial 20(2) Julio–Diciembre 2020; 53-71 Inquietud Empresarial; Vol. 20 Núm. 2 (2020): Inquietud Empresarial 20(2) Julio–Diciembre 2020; 53-71 0121-1048 eng https://revistas.uptc.edu.co/index.php/inquietud_empresarial/article/view/11208/9862 Derechos de autor 2020 Elsa Verónica Larreta Ramírez, Diego Alonso Gastelum Chavira, Juan Carlos Leyva López, Omar Ahumada Valenzuela http://creativecommons.org/licenses/by-nc/4.0 |
| spellingShingle | Eggplant loss problem structuring creating alternatives value-focused thinking Desperdicio de berenjena estructuración de problemas creación de alternativas pensamiento enfocado en el valor Larreta Ramírez, Elsa Verónica Gastelum Chavira, Diego Alonso Leyva López, Juan Carlos Ahumada Valenzuela, Omar Structuring and creating alternatives for the eggplant loss problem using the value-focused thinking methodology |
| title | Structuring and creating alternatives for the eggplant loss problem using the value-focused thinking methodology |
| title_alt | Estructurando y creando alternativas para el problema de desperdicio de berenjenas utilizando la metodología de pensamiento enfocado en el valor |
| title_full | Structuring and creating alternatives for the eggplant loss problem using the value-focused thinking methodology |
| title_fullStr | Structuring and creating alternatives for the eggplant loss problem using the value-focused thinking methodology |
| title_full_unstemmed | Structuring and creating alternatives for the eggplant loss problem using the value-focused thinking methodology |
| title_short | Structuring and creating alternatives for the eggplant loss problem using the value-focused thinking methodology |
| title_sort | structuring and creating alternatives for the eggplant loss problem using the value focused thinking methodology |
| topic | Eggplant loss problem structuring creating alternatives value-focused thinking Desperdicio de berenjena estructuración de problemas creación de alternativas pensamiento enfocado en el valor |
| topic_facet | Eggplant loss problem structuring creating alternatives value-focused thinking Desperdicio de berenjena estructuración de problemas creación de alternativas pensamiento enfocado en el valor |
| url | https://revistas.uptc.edu.co/index.php/inquietud_empresarial/article/view/11208 |
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