A bibliometric analysis of the product line design problem

In the product design problem, firms aim to find suitable configurations of product attributes with the objective of increasing their participation in the marketplace. This problem belongs to the field of quantitative marketing and is considered a NP-Hard problem, due to its wide search space for an...

Ausführliche Beschreibung

Bibliographische Detailangaben
Hauptverfasser: Romero-Serrano, Alma Montserrat, Ahumada-Valenzuela, Omar, Leyva-Lopez, Juan Carlos, Velazquez-Cazares, Marlenne Gisela
Format: Online
Sprache:eng
Veröffentlicht: Unidad Editorial UPTC 2021
Schlagworte:
Online Zugang:https://revistas.uptc.edu.co/index.php/inquietud_empresarial/article/view/11411