A bibliometric analysis of the product line design problem

In the product design problem, firms aim to find suitable configurations of product attributes with the objective of increasing their participation in the marketplace. This problem belongs to the field of quantitative marketing and is considered a NP-Hard problem, due to its wide search space for an...

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Detalles Bibliográficos
Main Authors: Romero-Serrano, Alma Montserrat, Ahumada-Valenzuela, Omar, Leyva-Lopez, Juan Carlos, Velazquez-Cazares, Marlenne Gisela
Formato: Online
Idioma:eng
Publicado: Unidad Editorial UPTC 2021
Subjects:
Acceso en liña:https://revistas.uptc.edu.co/index.php/inquietud_empresarial/article/view/11411