Marketing strategies for Colombian artisans in international markets
The objective of this article is to propose alternatives for the marketing of products from the Colombian handicraft sector in international markets by identifying the Colombian handicraft sector and its participation in those markets. This preliminary study will allow strategies that would enhance...
| Main Authors: | , |
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| Format: | Online |
| Language: | spa |
| Published: |
Uptc
2021
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| Subjects: | |
| Online Access: | https://revistas.uptc.edu.co/index.php/semilleros_investigacion/article/view/11899 |
| _version_ | 1801706806689398784 |
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| author | Benavides, Laura Alejandra Redondo, Andrea Carolina |
| author_facet | Benavides, Laura Alejandra Redondo, Andrea Carolina |
| author_sort | Benavides, Laura Alejandra |
| collection | OJS |
| description | The objective of this article is to propose alternatives for the marketing of products from the Colombian handicraft sector in international markets by identifying the Colombian handicraft sector and its participation in those markets. This preliminary study will allow strategies that would enhance the handicraft sector to be established. A non-experimental, descriptive, and documentary style methodological design was used. As a result, it was found that artisans have issues such as a lack of financial resources for the implementation of new technologies and training to fully understand the current market and its future interests. The study found that in order for artisans to have more opportunities to enter international markets and strengthen the sector, they must innovate, participate in events with fewer requirements, and create a company to have greater opportunities. |
| format | Online |
| id | oai:oai.revistas.uptc.edu.co:article-11899 |
| institution | Revista Habitus: Semilleros de investigación |
| language | spa |
| publishDate | 2021 |
| publisher | Uptc |
| record_format | ojs |
| spelling | oai:oai.revistas.uptc.edu.co:article-118992021-10-27T20:39:57Z Marketing strategies for Colombian artisans in international markets Estrategias de comercialización para el sector artesanal colombiano en mercados internacionales Estratégias de comercialização para o setor artesanal colombiano em mercados internacionais Benavides, Laura Alejandra Redondo, Andrea Carolina handicrafts marketing distribution Artesanías comercialización distribución artesanatos comercialização distribuição The objective of this article is to propose alternatives for the marketing of products from the Colombian handicraft sector in international markets by identifying the Colombian handicraft sector and its participation in those markets. This preliminary study will allow strategies that would enhance the handicraft sector to be established. A non-experimental, descriptive, and documentary style methodological design was used. As a result, it was found that artisans have issues such as a lack of financial resources for the implementation of new technologies and training to fully understand the current market and its future interests. The study found that in order for artisans to have more opportunities to enter international markets and strengthen the sector, they must innovate, participate in events with fewer requirements, and create a company to have greater opportunities. El objetivo de este artículo es proponer alternativas para la comercialización de bienes del sector artesanal colombiano en mercados internacionales, mediante la identificación del sector artesanal colombiano y su participación en dichos mercados. De esta manera, se pueden establecer las estrategias que potenciarían el sector artesanal. Se utilizó un diseño metodológico no experimental, de tipo descriptivo y de carácter documental. Como resultado se encontró que los artesanos cuentan con falencias tales como falta de recursos económicos para la implementación de nuevas tecnologías y de capacitaciones para conocer cómo está el mercado actualmente y lo que este busca. Se concluye que los artesanos, para tener más oportunidades de ingreso a mercados internacionales y potencializar el sector, deben innovar, participar en ferias con menores requisitos y crear empresa para tener mayores oportunidades. O objetivo deste artigo é propor alternativas para a comercialização de bens do setor artesanal colombiano em mercados internacionais, mediante a identificação do setor artesanal colombiano e sua participação em ditos mercados. Desta maneira, podem ser estabelecidas as estratégias que potenciariam o setor artesanal. Utilizou-se um desenho metodológico não experimental, de tipo descritivo e de caráter documental. Como resultado encontrou-se que os artesãos contam com falências tais como falta de recursos econômicos para a implementação de novas tecnologias e de capacitações para conhecer como está o mercado atualmente e o que este busca. Conclui-se que os artesãos, para terem mais oportunidades de ingresso a mercados internacionais e potencializar o setor, devem inovar, participar em feiras com menores requisitos e criar empresa para terem maiores oportunidades. Uptc 2021-05-14 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf text/html application/epub+zip text/xml https://revistas.uptc.edu.co/index.php/semilleros_investigacion/article/view/11899 10.19053/22158391.11899 Revista Habitus: Semilleros de investigación; Vol. 1 Núm. 1 (2021); e11899 2745-2166 2215-8391 spa https://revistas.uptc.edu.co/index.php/semilleros_investigacion/article/view/11899/10580 https://revistas.uptc.edu.co/index.php/semilleros_investigacion/article/view/11899/10581 https://revistas.uptc.edu.co/index.php/semilleros_investigacion/article/view/11899/10582 https://revistas.uptc.edu.co/index.php/semilleros_investigacion/article/view/11899/11056 Derechos de autor 2021 Revista Habitus: Semilleros de investigación https://creativecommons.org/licenses/by-nc-nd/4.0 |
| spellingShingle | handicrafts marketing distribution Artesanías comercialización distribución artesanatos comercialização distribuição Benavides, Laura Alejandra Redondo, Andrea Carolina Marketing strategies for Colombian artisans in international markets |
| title | Marketing strategies for Colombian artisans in international markets |
| title_alt | Estrategias de comercialización para el sector artesanal colombiano en mercados internacionales Estratégias de comercialização para o setor artesanal colombiano em mercados internacionais |
| title_full | Marketing strategies for Colombian artisans in international markets |
| title_fullStr | Marketing strategies for Colombian artisans in international markets |
| title_full_unstemmed | Marketing strategies for Colombian artisans in international markets |
| title_short | Marketing strategies for Colombian artisans in international markets |
| title_sort | marketing strategies for colombian artisans in international markets |
| topic | handicrafts marketing distribution Artesanías comercialización distribución artesanatos comercialização distribuição |
| topic_facet | handicrafts marketing distribution Artesanías comercialización distribución artesanatos comercialização distribuição |
| url | https://revistas.uptc.edu.co/index.php/semilleros_investigacion/article/view/11899 |
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