Marketing strategies for Colombian artisans in international markets

The objective of this article is to propose alternatives for the marketing of products from the Colombian handicraft sector in international markets by identifying the Colombian handicraft sector and its participation in those markets. This preliminary study will allow strategies that would enhance...

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Hlavní autoři:	Benavides, Laura Alejandra, Redondo, Andrea Carolina
Médium:	Online
Jazyk:	spa
Vydáno:	Uptc 2021
Témata:	handicrafts marketing distribution Artesanías comercialización distribución artesanatos comercialização distribuição
On-line přístup:	https://revistas.uptc.edu.co/index.php/semilleros_investigacion/article/view/11899