Marketing strategies for Colombian artisans in international markets

The objective of this article is to propose alternatives for the marketing of products from the Colombian handicraft sector in international markets by identifying the Colombian handicraft sector and its participation in those markets. This preliminary study will allow strategies that would enhance...

Ausführliche Beschreibung

Bibliographische Detailangaben

Hauptverfasser:	Benavides, Laura Alejandra, Redondo, Andrea Carolina
Format:	Online
Sprache:	spa
Veröffentlicht:	Uptc 2021
Schlagworte:	handicrafts marketing distribution Artesanías comercialización distribución artesanatos comercialização distribuição
Online Zugang:	https://revistas.uptc.edu.co/index.php/semilleros_investigacion/article/view/11899