Marketing strategies for Colombian artisans in international markets

The objective of this article is to propose alternatives for the marketing of products from the Colombian handicraft sector in international markets by identifying the Colombian handicraft sector and its participation in those markets. This preliminary study will allow strategies that would enhance...

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Autores principales:	Benavides, Laura Alejandra, Redondo, Andrea Carolina
Formato:	Online
Lenguaje:	spa
Publicado:	Uptc 2021
Materias:	handicrafts marketing distribution Artesanías comercialización distribución artesanatos comercialização distribuição
Acceso en línea:	https://revistas.uptc.edu.co/index.php/semilleros_investigacion/article/view/11899