Marketing strategies for Colombian artisans in international markets

The objective of this article is to propose alternatives for the marketing of products from the Colombian handicraft sector in international markets by identifying the Colombian handicraft sector and its participation in those markets. This preliminary study will allow strategies that would enhance...

Полное описание

Библиографические подробности

Главные авторы:	Benavides, Laura Alejandra, Redondo, Andrea Carolina
Формат:	Online
Язык:	spa
Опубликовано:	Uptc 2021
Предметы:	handicrafts marketing distribution Artesanías comercialización distribución artesanatos comercialização distribuição
Online-ссылка:	https://revistas.uptc.edu.co/index.php/semilleros_investigacion/article/view/11899