Sustainable marketing: A bibliometric study
The purpose of this bibliometric study is to investigate the state of the art in the subject of sustainable marketing in the scientific search engines Scopus and Web of Science. A literature search was carried out in the aforementioned search engines. The applied methodology was the bibliometric tec...
| Main Authors: | , |
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| Format: | Online |
| Language: | spa |
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Unidad Editorial UPTC
2021
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| Subjects: | |
| Online Access: | https://revistas.uptc.edu.co/index.php/inquietud_empresarial/article/view/12452 |
| _version_ | 1801706709501083648 |
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| author | Lara Félix, Jesús Humberto Mejía Trejo, Juan |
| author_facet | Lara Félix, Jesús Humberto Mejía Trejo, Juan |
| author_sort | Lara Félix, Jesús Humberto |
| collection | OJS |
| description | The purpose of this bibliometric study is to investigate the state of the art in the subject of sustainable marketing in the scientific search engines Scopus and Web of Science. A literature search was carried out in the aforementioned search engines. The applied methodology was the bibliometric technique using different refinement criteria to obtain the information, the keywords "sustainability" and "marketing" were used as a search method in the titles, abstracts and keywords. Of the selected documents, it was also refined by areas of interest and the period 2016 to 2021 was considered, resulting in 1,310 documents in Scopus and 1,992 in Web Of Science, giving a total of 3302 the final sum of both amounts. The main findings, the sustainable marketing issue is a frontier issue in the sciences that is growing in the last 6 years, which has been applied in the business and academic world, various business opportunities were detected, in which the innovation, knowledge, emerging markets, business models, market orientation, consumer behavior, stakeholder, and social and corporate responsibility are the area’s most closely related to sustainable marketing. Limitations which study only includes the literature of the aforementioned search engines and the criteria established in the methodology
Keywords: Bibliometric analysis, sustainable marketing, strategy.
JEL codes: M31 |
| format | Online |
| id | oai:oai.revistas.uptc.edu.co:article-12452 |
| institution | Revista Inquietud Empresarial |
| language | spa |
| publishDate | 2021 |
| publisher | Unidad Editorial UPTC |
| record_format | ojs |
| spelling | oai:oai.revistas.uptc.edu.co:article-124522024-04-24T20:03:02Z Sustainable marketing: A bibliometric study Mercadotecnia sustentable: Un estudio bibliométrico Lara Félix, Jesús Humberto Mejía Trejo, Juan Análisis bibliométrico mercadotecnia sustentable estrategia Bibliometric Analysis Sustainable Marketing Strategy The purpose of this bibliometric study is to investigate the state of the art in the subject of sustainable marketing in the scientific search engines Scopus and Web of Science. A literature search was carried out in the aforementioned search engines. The applied methodology was the bibliometric technique using different refinement criteria to obtain the information, the keywords "sustainability" and "marketing" were used as a search method in the titles, abstracts and keywords. Of the selected documents, it was also refined by areas of interest and the period 2016 to 2021 was considered, resulting in 1,310 documents in Scopus and 1,992 in Web Of Science, giving a total of 3302 the final sum of both amounts. The main findings, the sustainable marketing issue is a frontier issue in the sciences that is growing in the last 6 years, which has been applied in the business and academic world, various business opportunities were detected, in which the innovation, knowledge, emerging markets, business models, market orientation, consumer behavior, stakeholder, and social and corporate responsibility are the area’s most closely related to sustainable marketing. Limitations which study only includes the literature of the aforementioned search engines and the criteria established in the methodology Keywords: Bibliometric analysis, sustainable marketing, strategy. JEL codes: M31 El propósito principal del presente estudio bibliométrico es indagar en el estado del arte del tema mercadotecnia sustentable en los buscadores científicos Scopus y Web Of Science. Se realizó una consulta de la literatura en los motores de búsqueda ya mencionados. La metodología aplicada fue la técnica de bibliometría usando diferentes criterios de refinamientos para la obtención de la información, se utilizaron las palabras claves “sustanability” y “marketing” como método de búsqueda en los títulos, resúmenes y palabras clave de los documentos seleccionados. Además, se refinó por áreas de interés y se consideró el periodo 2016 a 2021, arrojó como resultado en Scopus 1,310 documentos y en Web Of Science 1,992 dando un total de 3302 la sumatoria final de ambas cantidades. Los principales hallazgos, el tema mercadotecnia sustentable es un tema de frontera en las ciencias que está creciendo en los últimos 6 años, la cual han sido aplicada en el mundo empresarial y académico, se detectaron diversas oportunidades de negocios, en las que sobre salen la innovación, conocimiento, mercados emergentes, modelos de negocios, orientación del mercado, comportamiento del consumidor, stakeholder y responsabilidad social y corporativa son las áreas con mayor relación con la mercadotecnia sustentable. Limitaciones el cual estudio solo comprende la literatura de los buscadores ya mencionados y los criterios establecidos en la metodología. Palabras claves: Análisis bibliométrico, Mercadotecnia sustentable, estrategia. Códigos JEL: M31 Recibido: 10/07/2020. Aceptado: 03/11/2020. Publicado: 01/12/2021. Unidad Editorial UPTC 2021-12-01 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://revistas.uptc.edu.co/index.php/inquietud_empresarial/article/view/12452 10.19053/01211048.12452 Inquietud Empresarial; Vol. 21 No. 2 (2021): Inquietud Empresarial 21(2) Julio-Diciembre 2021: Special Issue on: "Business and Management on Innovation and Sustainability"; 51-70 Inquietud Empresarial; Vol. 21 Núm. 2 (2021): Inquietud Empresarial 21(2) Julio-Diciembre 2021: Special Issue on: "Business and Management on Innovation and Sustainability"; 51-70 0121-1048 spa https://revistas.uptc.edu.co/index.php/inquietud_empresarial/article/view/12452/11198 Derechos de autor 2021 Jesús Humberto Lara Félix, Juan Mejía Trejo http://creativecommons.org/licenses/by-nc/4.0 |
| spellingShingle | Análisis bibliométrico mercadotecnia sustentable estrategia Bibliometric Analysis Sustainable Marketing Strategy Lara Félix, Jesús Humberto Mejía Trejo, Juan Sustainable marketing: A bibliometric study |
| title | Sustainable marketing: A bibliometric study |
| title_alt | Mercadotecnia sustentable: Un estudio bibliométrico |
| title_full | Sustainable marketing: A bibliometric study |
| title_fullStr | Sustainable marketing: A bibliometric study |
| title_full_unstemmed | Sustainable marketing: A bibliometric study |
| title_short | Sustainable marketing: A bibliometric study |
| title_sort | sustainable marketing a bibliometric study |
| topic | Análisis bibliométrico mercadotecnia sustentable estrategia Bibliometric Analysis Sustainable Marketing Strategy |
| topic_facet | Análisis bibliométrico mercadotecnia sustentable estrategia Bibliometric Analysis Sustainable Marketing Strategy |
| url | https://revistas.uptc.edu.co/index.php/inquietud_empresarial/article/view/12452 |
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