Sustainable marketing: A bibliometric study

Sustainable marketing: A bibliometric study

The purpose of this bibliometric study is to investigate the state of the art in the subject of sustainable marketing in the scientific search engines Scopus and Web of Science. A literature search was carried out in the aforementioned search engines. The applied methodology was the bibliometric tec...

書誌詳細
主要な著者:	Lara Félix, Jesús Humberto, Mejía Trejo, Juan
フォーマット:	Online
言語:	spa
出版事項:	Unidad Editorial UPTC 2021
主題:	Análisis bibliométrico mercadotecnia sustentable estrategia Bibliometric Analysis Sustainable Marketing Strategy
オンライン･アクセス:	https://revistas.uptc.edu.co/index.php/inquietud_empresarial/article/view/12452

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