Sustainable marketing: A bibliometric study

The purpose of this bibliometric study is to investigate the state of the art in the subject of sustainable marketing in the scientific search engines Scopus and Web of Science. A literature search was carried out in the aforementioned search engines. The applied methodology was the bibliometric tec...

Descripció completa

Dades bibliogràfiques
Autors principals: Lara Félix, Jesús Humberto, Mejía Trejo, Juan
Format: Online
Idioma:spa
Publicat: Unidad Editorial UPTC 2021
Matèries:
Accés en línia:https://revistas.uptc.edu.co/index.php/inquietud_empresarial/article/view/12452