Sustainable marketing: A bibliometric study

The purpose of this bibliometric study is to investigate the state of the art in the subject of sustainable marketing in the scientific search engines Scopus and Web of Science. A literature search was carried out in the aforementioned search engines. The applied methodology was the bibliometric tec...

Disgrifiad llawn

Manylion Llyfryddiaeth

Prif Awduron:	Lara Félix, Jesús Humberto, Mejía Trejo, Juan
Fformat:	Online
Iaith:	spa
Cyhoeddwyd:	Unidad Editorial UPTC 2021
Pynciau:	Análisis bibliométrico mercadotecnia sustentable estrategia Bibliometric Analysis Sustainable Marketing Strategy
Mynediad Ar-lein:	https://revistas.uptc.edu.co/index.php/inquietud_empresarial/article/view/12452