Sustainable marketing: A bibliometric study

The purpose of this bibliometric study is to investigate the state of the art in the subject of sustainable marketing in the scientific search engines Scopus and Web of Science. A literature search was carried out in the aforementioned search engines. The applied methodology was the bibliometric tec...

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Xehetasun bibliografikoak

Egile Nagusiak:	Lara Félix, Jesús Humberto, Mejía Trejo, Juan
Formatua:	Online
Hizkuntza:	spa
Argitaratua:	Unidad Editorial UPTC 2021
Gaiak:	Análisis bibliométrico mercadotecnia sustentable estrategia Bibliometric Analysis Sustainable Marketing Strategy
Sarrera elektronikoa:	https://revistas.uptc.edu.co/index.php/inquietud_empresarial/article/view/12452