Sustainable marketing: A bibliometric study

The purpose of this bibliometric study is to investigate the state of the art in the subject of sustainable marketing in the scientific search engines Scopus and Web of Science. A literature search was carried out in the aforementioned search engines. The applied methodology was the bibliometric tec...

תיאור מלא

מידע ביבליוגרפי
Main Authors: Lara Félix, Jesús Humberto, Mejía Trejo, Juan
פורמט: Online
שפה:spa
יצא לאור: Unidad Editorial UPTC 2021
נושאים:
גישה מקוונת:https://revistas.uptc.edu.co/index.php/inquietud_empresarial/article/view/12452