Sustainable marketing: A bibliometric study

The purpose of this bibliometric study is to investigate the state of the art in the subject of sustainable marketing in the scientific search engines Scopus and Web of Science. A literature search was carried out in the aforementioned search engines. The applied methodology was the bibliometric tec...

Повний опис

Бібліографічні деталі

Автори:	Lara Félix, Jesús Humberto, Mejía Trejo, Juan
Формат:	Online
Мова:	spa
Опубліковано:	Unidad Editorial UPTC 2021
Предмети:	Análisis bibliométrico mercadotecnia sustentable estrategia Bibliometric Analysis Sustainable Marketing Strategy
Онлайн доступ:	https://revistas.uptc.edu.co/index.php/inquietud_empresarial/article/view/12452