Sustainable marketing: A bibliometric study

The purpose of this bibliometric study is to investigate the state of the art in the subject of sustainable marketing in the scientific search engines Scopus and Web of Science. A literature search was carried out in the aforementioned search engines. The applied methodology was the bibliometric tec...

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Những tác giả chính: Lara Félix, Jesús Humberto, Mejía Trejo, Juan
Định dạng: Online
Ngôn ngữ:spa
Được phát hành: Unidad Editorial UPTC 2021
Những chủ đề:
Truy cập trực tuyến:https://revistas.uptc.edu.co/index.php/inquietud_empresarial/article/view/12452