Visual pollution in Bogota: analysis of visual load in locations with high advertising stimulation
The visual contamination is defined as a perceptual effect composed of disorder and excess of images within the visual field. This study was aimed at establishing visual load levels manifested in 13 urban landscapes of Bogotá City (Colombia). We wanted to establish levels of association between the...
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| Format: | Online |
| Language: | spa |
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Universidad Pedagógica y Tecnológica de Colombia
2021
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| Online Access: | https://revistas.uptc.edu.co/index.php/investigacion_duitama/article/view/12762 |
| _version_ | 1801706003541000192 |
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| author | Arango, Carlos Andrés Rodríguez-Martínez, Guillermo Marroquín-Ciendúa, Fernando |
| author_facet | Arango, Carlos Andrés Rodríguez-Martínez, Guillermo Marroquín-Ciendúa, Fernando |
| author_sort | Arango, Carlos Andrés |
| collection | OJS |
| description | The visual contamination is defined as a perceptual effect composed of disorder and excess of images within the visual field. This study was aimed at establishing visual load levels manifested in 13 urban landscapes of Bogotá City (Colombia). We wanted to establish levels of association between the different variables that contribute to visual load indexes (ViLI), as well as the difference that exists between the visual contamination detected in two different planes of the visual field (one lower and one higher) in relation to the observers´vertical visual horopter. 130 people participated in the study. To define the levels of visual load, the reticulum tracing methodology was implemented on photographs that emulate the arrangement of visual stimuli into the retinal image. It is concluded that the visual load is greater when the objects are at the level or below 15 ° in the visual field. Although visual stimuli that are above 15° provide visual load, they imply a significantly lower index of visual contamination. |
| format | Online |
| id | oai:oai.revistas.uptc.edu.co:article-12762 |
| institution | Revista de Investigación, Desarrollo e Innovación (RIDI) |
| language | spa |
| publishDate | 2021 |
| publisher | Universidad Pedagógica y Tecnológica de Colombia |
| record_format | ojs |
| spelling | oai:oai.revistas.uptc.edu.co:article-127622021-12-10T04:27:44Z Visual pollution in Bogota: analysis of visual load in locations with high advertising stimulation La contaminación visual en bogotá: análisis de cargas visuales en localidades con alta estimulación publicitaria Arango, Carlos Andrés Rodríguez-Martínez, Guillermo Marroquín-Ciendúa, Fernando visual pollution; visual load; urban environment; urbanism contaminación visual; carga visual; entorno urbano; urbanismo The visual contamination is defined as a perceptual effect composed of disorder and excess of images within the visual field. This study was aimed at establishing visual load levels manifested in 13 urban landscapes of Bogotá City (Colombia). We wanted to establish levels of association between the different variables that contribute to visual load indexes (ViLI), as well as the difference that exists between the visual contamination detected in two different planes of the visual field (one lower and one higher) in relation to the observers´vertical visual horopter. 130 people participated in the study. To define the levels of visual load, the reticulum tracing methodology was implemented on photographs that emulate the arrangement of visual stimuli into the retinal image. It is concluded that the visual load is greater when the objects are at the level or below 15 ° in the visual field. Although visual stimuli that are above 15° provide visual load, they imply a significantly lower index of visual contamination. La contaminación visual se define como un efecto perceptual, compuesto de desorden y exceso de imágenes dentro del campo visual. El presente estudio tuvo por propósito establecer niveles de carga visual, manifestados en 13 paisajes urbanos de la ciudad de Bogotá (Colombia). Se quisieron establecer niveles de asociación entre las diferentes variables que aportan en los índices de carga visual (ICVi), al igual que la diferencia que existe entre la contaminación visual detectada en dos planos distintos del campo visual (uno inferior y otro superior) en relación al horóptero visual vertical de los observadores. 130 personas participaron en el estudio. Para definir los niveles de carga visual, se implementó la metodología del trazado de retículas sobre fotografías, por las que se emula la disposición de los estímulos visuales en la imagen retiniana. Se concluye que la carga visual es mayor cuando los objetos están al nivel o por debajo de los 15° en el campo visual. Los estímulos visuales que están por encima de los 15°, si bien aportan carga visual, suponen un índice de contaminación visual significativamente menor. Universidad Pedagógica y Tecnológica de Colombia 2021-02-15 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf text/xml https://revistas.uptc.edu.co/index.php/investigacion_duitama/article/view/12762 10.19053/20278306.v11.n2.2021.12762 Revista de Investigación, Desarrollo e Innovación; Vol. 11 No. 2 (2021): Enero-Junio; 373-386 Revista de Investigación, Desarrollo e Innovación; Vol. 11 Núm. 2 (2021): Enero-Junio; 373-386 2389-9417 2027-8306 spa https://revistas.uptc.edu.co/index.php/investigacion_duitama/article/view/12762/10609 https://revistas.uptc.edu.co/index.php/investigacion_duitama/article/view/12762/11262 Derechos de autor 2021 REVISTA DE INVESTIGACIÓN, DESARROLLO E INNOVACIÓN |
| spellingShingle | visual pollution; visual load; urban environment; urbanism contaminación visual; carga visual; entorno urbano; urbanismo Arango, Carlos Andrés Rodríguez-Martínez, Guillermo Marroquín-Ciendúa, Fernando Visual pollution in Bogota: analysis of visual load in locations with high advertising stimulation |
| title | Visual pollution in Bogota: analysis of visual load in locations with high advertising stimulation |
| title_alt | La contaminación visual en bogotá: análisis de cargas visuales en localidades con alta estimulación publicitaria |
| title_full | Visual pollution in Bogota: analysis of visual load in locations with high advertising stimulation |
| title_fullStr | Visual pollution in Bogota: analysis of visual load in locations with high advertising stimulation |
| title_full_unstemmed | Visual pollution in Bogota: analysis of visual load in locations with high advertising stimulation |
| title_short | Visual pollution in Bogota: analysis of visual load in locations with high advertising stimulation |
| title_sort | visual pollution in bogota analysis of visual load in locations with high advertising stimulation |
| topic | visual pollution; visual load; urban environment; urbanism contaminación visual; carga visual; entorno urbano; urbanismo |
| topic_facet | visual pollution; visual load; urban environment; urbanism contaminación visual; carga visual; entorno urbano; urbanismo |
| url | https://revistas.uptc.edu.co/index.php/investigacion_duitama/article/view/12762 |
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