| Summary: | The present article aims to illustrate how, in mid-1865, the president of the Piaui province, Franklin Américo de MenesesDoria, with the help of newspapers, acted to build the image of the voluntary heroine, Jovita Alves Feitosa. This was with the intention of recruiting more men into the armed forces of the Brazilian Empire in the war against the Republic of Paraguay. By means of the documental analysis of a biographical text written in her honor in the newspapers of the time, and with the aid of a bibliography, it is sought to understand how she joined the army, what the activities of the newspapers of the time were, and how her trip to the Court of Rio de Janeirotranspired. From this, intense propaganda was identified, which was built around her character, and came to divide the society of the time either in favor of or against her recruitment. At the same time, and paradoxically, the same newspapers would end up taking advantage of the news of her demise, which occurred in 1867 due to a crime of passion, two years after her turbulentarrival in Rio de Janeiro.
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