Methodology for pricing using price elasticity of demand. Case type: automotive parts sector

The pricing in the company under study, dedicated to the marketing of automotive parts sector, is done empirically for at least 50,000 products. This paper establishes a methodology for the allocation and change in the price level of these products, using as a tool, price elasticity of demand. For t...

সম্পূর্ণ বিবরণ

গ্রন্থ-পঞ্জীর বিবরন
প্রধান লেখক: Guerrero-Garzón, Patricia Paola, Hernández Losada, Diego Fernando, Díaz Monroy, Luis Guillermo
বিন্যাস: Online
ভাষা:spa
প্রকাশিত: Universidad Pedagógica y Tecnológica de Colombia 2012
বিষয়গুলি:
অনলাইন ব্যবহার করুন:https://revistas.uptc.edu.co/index.php/cenes/article/view/13