Methodology for pricing using price elasticity of demand. Case type: automotive parts sector

The pricing in the company under study, dedicated to the marketing of automotive parts sector, is done empirically for at least 50,000 products. This paper establishes a methodology for the allocation and change in the price level of these products, using as a tool, price elasticity of demand. For t...

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Xehetasun bibliografikoak
Egile Nagusiak: Guerrero-Garzón, Patricia Paola, Hernández Losada, Diego Fernando, Díaz Monroy, Luis Guillermo
Formatua: Online
Hizkuntza:spa
Argitaratua: Universidad Pedagógica y Tecnológica de Colombia 2012
Gaiak:
Sarrera elektronikoa:https://revistas.uptc.edu.co/index.php/cenes/article/view/13