Methodology for pricing using price elasticity of demand. Case type: automotive parts sector

The pricing in the company under study, dedicated to the marketing of automotive parts sector, is done empirically for at least 50,000 products. This paper establishes a methodology for the allocation and change in the price level of these products, using as a tool, price elasticity of demand. For t...

詳細記述

書誌詳細
主要な著者: Guerrero-Garzón, Patricia Paola, Hernández Losada, Diego Fernando, Díaz Monroy, Luis Guillermo
フォーマット: Online
言語:spa
出版事項: Universidad Pedagógica y Tecnológica de Colombia 2012
主題:
オンライン・アクセス:https://revistas.uptc.edu.co/index.php/cenes/article/view/13