Methodology for pricing using price elasticity of demand. Case type: automotive parts sector
The pricing in the company under study, dedicated to the marketing of automotive parts sector, is done empirically for at least 50,000 products. This paper establishes a methodology for the allocation and change in the price level of these products, using as a tool, price elasticity of demand. For t...
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| Main Authors: | , , |
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| Format: | Online |
| Language: | spa |
| Published: |
Universidad Pedagógica y Tecnológica de Colombia
2012
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| Subjects: | |
| Online Access: | https://revistas.uptc.edu.co/index.php/cenes/article/view/13 |
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