Methodology for pricing using price elasticity of demand. Case type: automotive parts sector
The pricing in the company under study, dedicated to the marketing of automotive parts sector, is done empirically for at least 50,000 products. This paper establishes a methodology for the allocation and change in the price level of these products, using as a tool, price elasticity of demand. For t...
| Egile Nagusiak: | , , |
|---|---|
| Formatua: | Online |
| Hizkuntza: | spa |
| Argitaratua: |
Universidad Pedagógica y Tecnológica de Colombia
2012
|
| Gaiak: | |
| Sarrera elektronikoa: | https://revistas.uptc.edu.co/index.php/cenes/article/view/13 |
