Methodology for pricing using price elasticity of demand. Case type: automotive parts sector

The pricing in the company under study, dedicated to the marketing of automotive parts sector, is done empirically for at least 50,000 products. This paper establishes a methodology for the allocation and change in the price level of these products, using as a tool, price elasticity of demand. For t...

ver descrição completa

Detalhes bibliográficos

Principais autores:	Guerrero-Garzón, Patricia Paola, Hernández Losada, Diego Fernando, Díaz Monroy, Luis Guillermo
Formato:	Online
Idioma:	spa
Publicado em:	Universidad Pedagógica y Tecnológica de Colombia 2012
Assuntos:	price fixing price elasticity of demand multivariate statistics cluster analysis inflation Laspeyres Index Fijación de precios elasticidad al precio de la demanda estadística multivariada análisis de conglomerados inflación índice tipo Laspeyres (Price fixing cluster)
Acesso em linha:	https://revistas.uptc.edu.co/index.php/cenes/article/view/13