Bibliometric Study of the Innovation and Marketing of Services in the Restaurant Industry
The main objective of this research is to establish the most important advances and research related to the discipline of innovation and service marketing through scientific production within the restaurant industry through a bibliometric study of the literature in which related the incidence of the...
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| Format: | Online |
| Language: | spa |
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Unidad Editorial UPTC
2022
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| Online Access: | https://revistas.uptc.edu.co/index.php/inquietud_empresarial/article/view/14317 |
| _version_ | 1801706711413686272 |
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| author | Monroy Ceseña, Mauro Alejandro |
| author_facet | Monroy Ceseña, Mauro Alejandro |
| author_sort | Monroy Ceseña, Mauro Alejandro |
| collection | OJS |
| description | The main objective of this research is to establish the most important advances and research related to the discipline of innovation and service marketing through scientific production within the restaurant industry through a bibliometric study of the literature in which related the incidence of the topics innovation and marketing of services within this particular industry. The methodology was a systematic review that focused particularly on the analysis of the literature where it was possible to include research carried out at in empirical and retrospective fields. These articles were extracted from the LENS.ORG database. It is concluded that it is essential to understand the processes related to innovation, transforming ideas into facts, and facts into market positioning. Innovating is being able to visualize all those situations in a way to do things faster, cheaper and easier; while the marketing study presented strategic frameworks in the continuous search for both the service offered and the satisfaction perceived by customers.
JEL Codes: C14, M31
Received: 17/05/2021. Accepted: 14/09/2022. Published: 01/0122022.
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| format | Online |
| id | oai:oai.revistas.uptc.edu.co:article-14317 |
| institution | Revista Inquietud Empresarial |
| language | spa |
| publishDate | 2022 |
| publisher | Unidad Editorial UPTC |
| record_format | ojs |
| spelling | oai:oai.revistas.uptc.edu.co:article-143172024-04-24T19:53:27Z Bibliometric Study of the Innovation and Marketing of Services in the Restaurant Industry Estudio bibliométrico de la innovación y mercadotecnia de servicios en la industria de restaurantes Monroy Ceseña, Mauro Alejandro marketing services innovation satisfaction perceptions mercadotecnia servicios innovación satisfacción percepciones The main objective of this research is to establish the most important advances and research related to the discipline of innovation and service marketing through scientific production within the restaurant industry through a bibliometric study of the literature in which related the incidence of the topics innovation and marketing of services within this particular industry. The methodology was a systematic review that focused particularly on the analysis of the literature where it was possible to include research carried out at in empirical and retrospective fields. These articles were extracted from the LENS.ORG database. It is concluded that it is essential to understand the processes related to innovation, transforming ideas into facts, and facts into market positioning. Innovating is being able to visualize all those situations in a way to do things faster, cheaper and easier; while the marketing study presented strategic frameworks in the continuous search for both the service offered and the satisfaction perceived by customers. JEL Codes: C14, M31 Received: 17/05/2021. Accepted: 14/09/2022. Published: 01/0122022. El principal objetivo de esta investigación es establecer los más importantes avances e investigaciones relacionadas con la disciplina de la innovación y mercadotecnia de servicios a través de la producción científica dentro de la industria de restaurantes por medio de un estudio bibliométrico de la literatura en el que se relacionó la incidencia de los tópicos innovación y mercadotecnia de servicios dentro de esta particular industria. La metodología utilizada fue una revisión sistemática que se centró particularmente en el análisis de la literatura en donde fue posible incluir investigaciones realizadas en los ámbitos empírico y retrospectivo. Los artículos fueron extraídos de la base de datos LENS.ORG. Se concluye que es fundamental entender los procesos relacionados con la innovación, transformando las ideas en hechos, y los hechos en posicionamiento de mercado. Innovar es ser capaz de visualizar todas aquellas situaciones de una forma en que se puedan hacer cosas más rápidas, más económicas y sencillas. El estudio de la mercadotecnia presentó marcos estratégicos en la búsqueda continua tanto del servicio ofertado como de la satisfacción percibida por los clientes. Códigos JEL: C14, M31 Recibido: 17/05/2022. Aceptado: 14/09/2022. Publicado: 01/12/2022. Unidad Editorial UPTC 2022-12-01 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion "text" "texto" application/pdf text/xml https://revistas.uptc.edu.co/index.php/inquietud_empresarial/article/view/14317 10.19053/01211048.14317 Inquietud Empresarial; Vol. 22 No. 2 (2022): Inquietud Empresarial 22(2) July-December 2022; 15-33 Inquietud Empresarial; Vol. 22 Núm. 2 (2022): Inquietud Empresarial 22(2) Julio-Diciembre 2022; 15-33 0121-1048 spa https://revistas.uptc.edu.co/index.php/inquietud_empresarial/article/view/14317/12389 https://revistas.uptc.edu.co/index.php/inquietud_empresarial/article/view/14317/13009 Derechos de autor 2022 Mauro Alejandro Monroy Ceseña https://creativecommons.org/licenses/by-nc-nd/4.0/ |
| spellingShingle | marketing services innovation satisfaction perceptions mercadotecnia servicios innovación satisfacción percepciones Monroy Ceseña, Mauro Alejandro Bibliometric Study of the Innovation and Marketing of Services in the Restaurant Industry |
| title | Bibliometric Study of the Innovation and Marketing of Services in the Restaurant Industry |
| title_alt | Estudio bibliométrico de la innovación y mercadotecnia de servicios en la industria de restaurantes |
| title_full | Bibliometric Study of the Innovation and Marketing of Services in the Restaurant Industry |
| title_fullStr | Bibliometric Study of the Innovation and Marketing of Services in the Restaurant Industry |
| title_full_unstemmed | Bibliometric Study of the Innovation and Marketing of Services in the Restaurant Industry |
| title_short | Bibliometric Study of the Innovation and Marketing of Services in the Restaurant Industry |
| title_sort | bibliometric study of the innovation and marketing of services in the restaurant industry |
| topic | marketing services innovation satisfaction perceptions mercadotecnia servicios innovación satisfacción percepciones |
| topic_facet | marketing services innovation satisfaction perceptions mercadotecnia servicios innovación satisfacción percepciones |
| url | https://revistas.uptc.edu.co/index.php/inquietud_empresarial/article/view/14317 |
| work_keys_str_mv | AT monroycesenamauroalejandro bibliometricstudyoftheinnovationandmarketingofservicesintherestaurantindustry AT monroycesenamauroalejandro estudiobibliometricodelainnovacionymercadotecniadeserviciosenlaindustriaderestaurantes |
