The ethics of marketing in Colombia a look from some experts of the academy

The ethics of marketing in Colombia a look from some experts of the academy

This paper is aimed to identify the implicit ethics in marketing in Colombia according to many expert professors’ perspectives from the best Colombian universities. The methodological design used was the hermeneutic analysis of the information gathered through semi-directed interviews. The results s...

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Bibliografiske detaljer
Main Authors:	Londoño-Cardozo, José, Tello-Castrillón , Carlos
Format:	Online
Sprog:	spa
Udgivet:	Universidad Pedagógica y Tecnológica de Colombia 2022
Fag:	protestant ethics; ethics teaching; business schools; ethical marketing ética protestante; enseñanza de la ética; escuelas de negocios; marketing ético
Online adgang:	https://revistas.uptc.edu.co/index.php/investigacion_duitama/article/view/15260

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