The ethics of marketing in Colombia a look from some experts of the academy
This paper is aimed to identify the implicit ethics in marketing in Colombia according to many expert professors’ perspectives from the best Colombian universities. The methodological design used was the hermeneutic analysis of the information gathered through semi-directed interviews. The results s...
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| Aineistotyyppi: | Online |
| Kieli: | spa |
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Universidad Pedagógica y Tecnológica de Colombia
2022
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| Linkit: | https://revistas.uptc.edu.co/index.php/investigacion_duitama/article/view/15260 |
