Implementation of Technologies in the Commercialization of Agricultural Products in Small and Medium Producers
The agricultural production systems of Colombia have been established as an important productive sector of the country. A large percentage of the products that are generated come from small and medium-scale farms, which face great challenges that can affect their efficiency and productivity. One of...
| Main Authors: | , |
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| Format: | Online |
| Language: | spa |
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Universidad Pedagógica y Tecnológica de Colombia
2023
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| Online Access: | https://revistas.uptc.edu.co/index.php/pensamiento_accion/article/view/15955 |
| _version_ | 1801706744658788352 |
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| author | Murillo-Salamanca, Víctor-Manuel Chaparro-Barrera, Carlos-Fabián |
| author_facet | Murillo-Salamanca, Víctor-Manuel Chaparro-Barrera, Carlos-Fabián |
| author_sort | Murillo-Salamanca, Víctor-Manuel |
| collection | OJS |
| description | The agricultural production systems of Colombia have been established as an important productive sector of the country. A large percentage of the products that are generated come from small and medium-scale farms, which face great challenges that can affect their efficiency and productivity. One of the main drawbacks are the marketing strategies of the products, where there are actors who interact within the process such as intermediaries, who send the product to the final consumer, taking all the monetary gains. With the growing implementation of information technologies, strategies have been designed to offer the farmer an alternative marketing mechanism where he meets the final consumer; Within these are mobile applications, a tool that has allowed the sale of goods and services from different productive sectors. The objective of this literature review is to identify the usefulness of technologies in the commercialization of agricultural products in small and medium producers. An information search was carried out in the Google academic search engine, and in the Scielo, Redalyc, Science Direct, Scopus and Web of Science databases, implementing descriptors production, commercialization, production systems and technology. It was possible to establish that the applications allow to improve the producer-consumer relationship, in addition to reducing the number of intermediaries, improving the commercialization and the payment that the producer receives. |
| format | Online |
| id | oai:oai.revistas.uptc.edu.co:article-15955 |
| institution | Revista Pensamiento y Acción |
| language | spa |
| publishDate | 2023 |
| publisher | Universidad Pedagógica y Tecnológica de Colombia |
| record_format | ojs |
| spelling | oai:oai.revistas.uptc.edu.co:article-159552024-03-08T04:04:33Z Implementation of Technologies in the Commercialization of Agricultural Products in Small and Medium Producers Implementación de tecnologías en comercialización de productos agrícolas en pequeños y medianos productores Murillo-Salamanca, Víctor-Manuel Chaparro-Barrera, Carlos-Fabián comercialización productividad aplicación móvil producto agrícola marketing productivity mobile applications agricultural products The agricultural production systems of Colombia have been established as an important productive sector of the country. A large percentage of the products that are generated come from small and medium-scale farms, which face great challenges that can affect their efficiency and productivity. One of the main drawbacks are the marketing strategies of the products, where there are actors who interact within the process such as intermediaries, who send the product to the final consumer, taking all the monetary gains. With the growing implementation of information technologies, strategies have been designed to offer the farmer an alternative marketing mechanism where he meets the final consumer; Within these are mobile applications, a tool that has allowed the sale of goods and services from different productive sectors. The objective of this literature review is to identify the usefulness of technologies in the commercialization of agricultural products in small and medium producers. An information search was carried out in the Google academic search engine, and in the Scielo, Redalyc, Science Direct, Scopus and Web of Science databases, implementing descriptors production, commercialization, production systems and technology. It was possible to establish that the applications allow to improve the producer-consumer relationship, in addition to reducing the number of intermediaries, improving the commercialization and the payment that the producer receives. Los sistemas de producción agrícola de Colombia se han establecido como un sector productivo de importancia del país. Gran porcentaje de los productos que son generados, provienen de explotaciones a pequeña y mediana escala, las cuales se enfrentan a grandes retos que pueden afectar su eficiencia y productividad. Uno de los principales inconvenientes, son las estrategias de comercialización de los productos, en donde existen actores que interactúan dentro del proceso como los intermediarios, los cuales hacen llegar el producto al consumidor final, llevándose todas las ganancias monetarias. Con la creciente implementación de las tecnologías de la información, se han diseñado estrategias que permitan ofrecer al campesino un mecanismo alterno de comercialización en donde entre en contacto con el consumidor final; dentro de estás se encuentran las aplicaciones móviles, una herramienta que ha permitido la venta de bienes y servicios de diferentes sectores productivos. El objetivo de la presente revisión de literatura es identificar la utilidad de las tecnologías en la comercialización de productos agrícolas en pequeños y medianos productores. Se realizó una búsqueda de información el buscador Google académico, y en las bases de datos Scielo, Redalyc, Science Direct, Scopus y Web of Science implementando descriptores producción, comercialización, sistemas de producción y tecnología. Se logró establecer que las aplicaciones permiten mejorar la relación productor-consumidor, además de disminuir el número de intermediarios mejorando la comercialización y el pago que recibe el productor. Universidad Pedagógica y Tecnológica de Colombia 2023-12-12 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://revistas.uptc.edu.co/index.php/pensamiento_accion/article/view/15955 Pensamiento y Acción; No. 35 (2023): July-December 2023; 37-51 Pensamiento y Acción; Núm. 35 (2023): Julio-Diciembre 2023; 37-51 2619-3353 0120-1190 spa https://revistas.uptc.edu.co/index.php/pensamiento_accion/article/view/15955/13893 Derechos de autor 2024 Víctor-Manuel Murillo-Salamanca, Carlos-Fabián Chaparro-Barrera http://creativecommons.org/licenses/by/4.0 |
| spellingShingle | comercialización productividad aplicación móvil producto agrícola marketing productivity mobile applications agricultural products Murillo-Salamanca, Víctor-Manuel Chaparro-Barrera, Carlos-Fabián Implementation of Technologies in the Commercialization of Agricultural Products in Small and Medium Producers |
| title | Implementation of Technologies in the Commercialization of Agricultural Products in Small and Medium Producers |
| title_alt | Implementación de tecnologías en comercialización de productos agrícolas en pequeños y medianos productores |
| title_full | Implementation of Technologies in the Commercialization of Agricultural Products in Small and Medium Producers |
| title_fullStr | Implementation of Technologies in the Commercialization of Agricultural Products in Small and Medium Producers |
| title_full_unstemmed | Implementation of Technologies in the Commercialization of Agricultural Products in Small and Medium Producers |
| title_short | Implementation of Technologies in the Commercialization of Agricultural Products in Small and Medium Producers |
| title_sort | implementation of technologies in the commercialization of agricultural products in small and medium producers |
| topic | comercialización productividad aplicación móvil producto agrícola marketing productivity mobile applications agricultural products |
| topic_facet | comercialización productividad aplicación móvil producto agrícola marketing productivity mobile applications agricultural products |
| url | https://revistas.uptc.edu.co/index.php/pensamiento_accion/article/view/15955 |
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