Analyzing ads Under Calla in an EFL Classroom. A Case Study with Middle School Students in Colombia
The increased access to television, computers, or mobile devices means that children not only have more access to digital information, but they also need to be able to assess or filter it by themselves. The current research proposal seeks to understand how a group of middle school students used crit...
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| Format: | Online |
| Language: | spa |
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Universidad Pedagógica y Tecnológica de Colombia
2023
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| Online Access: | https://revistas.uptc.edu.co/index.php/enletawa_journal/article/view/16013 |
| _version_ | 1801706668472401920 |
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| author | Cruz Bernal, Daniel Alirio |
| author_facet | Cruz Bernal, Daniel Alirio |
| author_sort | Cruz Bernal, Daniel Alirio |
| collection | OJS |
| description | The increased access to television, computers, or mobile devices means that children not only have more access to digital information, but they also need to be able to assess or filter it by themselves. The current research proposal seeks to understand how a group of middle school students used critical thinking skills while being exposed to information provided by advertisements. In this qualitative case study, five students analyzed advertisements following lessons planned under the Cognitive Academic Language Learning Approach (CALLA) model. The instruments for data collection, such as students’ artifacts and transcripts of the workshops, were analyzed under a thematic analysis. The main findings revealed how students recalled their previous knowledge and experiences regarding TV ads to face new issues that affect their realities and social context. Similarly, the students identified hidden messages and situations in the visual content. Indeed, the CALLA model unveiled students’ critical reflections on the world today. |
| format | Online |
| id | oai:oai.revistas.uptc.edu.co:article-16013 |
| institution | Revista Enletawa Journal |
| language | spa |
| publishDate | 2023 |
| publisher | Universidad Pedagógica y Tecnológica de Colombia |
| record_format | ojs |
| spelling | oai:oai.revistas.uptc.edu.co:article-160132024-02-16T04:38:43Z Analyzing ads Under Calla in an EFL Classroom. A Case Study with Middle School Students in Colombia Análisis de anuncios publicitarios desde el método calla en el aula EFL. Estudio de caso con estudiantes de secundaria en Colombia. Cruz Bernal, Daniel Alirio CALLA model critical thinking skills TV advertisements and teaching Modelo CALLA Habilidades de pensamiento crítico Anuncios de televisión y enseñanza The increased access to television, computers, or mobile devices means that children not only have more access to digital information, but they also need to be able to assess or filter it by themselves. The current research proposal seeks to understand how a group of middle school students used critical thinking skills while being exposed to information provided by advertisements. In this qualitative case study, five students analyzed advertisements following lessons planned under the Cognitive Academic Language Learning Approach (CALLA) model. The instruments for data collection, such as students’ artifacts and transcripts of the workshops, were analyzed under a thematic analysis. The main findings revealed how students recalled their previous knowledge and experiences regarding TV ads to face new issues that affect their realities and social context. Similarly, the students identified hidden messages and situations in the visual content. Indeed, the CALLA model unveiled students’ critical reflections on the world today. El elevado acceso a la televisión, computadoras o dispositivos móviles implica que los niños no solo tienen más acceso a la información digital, sino que también necesitan ser capaces de evaluarla o filtrarla por sí mismos. Por tal razón, la propuesta de investigación actual busca entender cómo un grupo de estudiantes de secundaria usaron habilidades de pensamiento crítico mientras estaban expuestos a la información proporcionada por los anuncios. En este estudio de caso cualitativo, cinco estudiantes analizaron anuncios publicitarios siguiendo lecciones planeadas bajo el modelo de Enfoque de Aprendizaje de Lenguaje Académico Cognitivo (CALLA). Los instrumentos para la recolección de datos, como los artefactos de los estudiantes y las transcripciones de los talleres se analizaron bajo un análisis temático. Los principales hallazgos revelaron cómo los estudiantes recordaron sus conocimientos y experiencias anteriores con respecto a los anuncios de televisión para enfrentar nuevos problemas que afectan sus realidades y contexto social. Del mismo modo, los estudiantes identificaron mensajes ocultos y situaciones presentadas en el contenido visual. Sin duda alguna, el modelo CALLA reveló las reflexiones críticas de los estudiantes sobre el mundo de hoy Universidad Pedagógica y Tecnológica de Colombia 2023-05-29 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://revistas.uptc.edu.co/index.php/enletawa_journal/article/view/16013 10.19053/2011835X.16013 Enletawa Journal; Vol. 16 No. 1 (2023): Enletawa Journal; 1-32 Enletawa Journal; Vol. 16 Núm. 1 (2023): Revista Enletawa; 1-32 2463-1965 2011-835X spa https://revistas.uptc.edu.co/index.php/enletawa_journal/article/view/16013/12949 Copyright (c) 2023 Enletawa Journal https://creativecommons.org/licenses/by-nc-nd/4.0/ |
| spellingShingle | CALLA model critical thinking skills TV advertisements and teaching Modelo CALLA Habilidades de pensamiento crítico Anuncios de televisión y enseñanza Cruz Bernal, Daniel Alirio Analyzing ads Under Calla in an EFL Classroom. A Case Study with Middle School Students in Colombia |
| title | Analyzing ads Under Calla in an EFL Classroom. A Case Study with Middle School Students in Colombia |
| title_alt | Análisis de anuncios publicitarios desde el método calla en el aula EFL. Estudio de caso con estudiantes de secundaria en Colombia. |
| title_full | Analyzing ads Under Calla in an EFL Classroom. A Case Study with Middle School Students in Colombia |
| title_fullStr | Analyzing ads Under Calla in an EFL Classroom. A Case Study with Middle School Students in Colombia |
| title_full_unstemmed | Analyzing ads Under Calla in an EFL Classroom. A Case Study with Middle School Students in Colombia |
| title_short | Analyzing ads Under Calla in an EFL Classroom. A Case Study with Middle School Students in Colombia |
| title_sort | analyzing ads under calla in an efl classroom a case study with middle school students in colombia |
| topic | CALLA model critical thinking skills TV advertisements and teaching Modelo CALLA Habilidades de pensamiento crítico Anuncios de televisión y enseñanza |
| topic_facet | CALLA model critical thinking skills TV advertisements and teaching Modelo CALLA Habilidades de pensamiento crítico Anuncios de televisión y enseñanza |
| url | https://revistas.uptc.edu.co/index.php/enletawa_journal/article/view/16013 |
| work_keys_str_mv | AT cruzbernaldanielalirio analyzingadsundercallainaneflclassroomacasestudywithmiddleschoolstudentsincolombia AT cruzbernaldanielalirio analisisdeanunciospublicitariosdesdeelmetodocallaenelaulaeflestudiodecasoconestudiantesdesecundariaencolombia |
