Resistance to negative online information of bank brands from consumer attitudes

Resistance to negative online information of bank brands from consumer attitudes

The aim of this manuscript is to explain the incidence of cognitive and affective attitudes in the resistance to negative information circulating in the online environment about banks in Colombia. Information was collected from a sample of 282 bank users. The data were analyzed using IBM SPSS Statis...

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Bibliografiske detaljer
Main Authors:	Otero-Gómez, María Cristina, Giraldo-Pérez, Wilson
Format:	Online
Sprog:	spa
Udgivet:	Universidad Pedagógica y Tecnológica de Colombia 2023
Fag:	information sources; online search; information dissemination; social media fuentes de información; búsqueda en línea; difusión de la información; medios sociales
Online adgang:	https://revistas.uptc.edu.co/index.php/investigacion_duitama/article/view/16062

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