Resistance to negative online information of bank brands from consumer attitudes

Resistance to negative online information of bank brands from consumer attitudes

The aim of this manuscript is to explain the incidence of cognitive and affective attitudes in the resistance to negative information circulating in the online environment about banks in Colombia. Information was collected from a sample of 282 bank users. The data were analyzed using IBM SPSS Statis...

書誌詳細
主要な著者:	Otero-Gómez, María Cristina, Giraldo-Pérez, Wilson
フォーマット:	Online
言語:	spa
出版事項:	Universidad Pedagógica y Tecnológica de Colombia 2023
主題:	information sources; online search; information dissemination; social media fuentes de información; búsqueda en línea; difusión de la información; medios sociales
オンライン･アクセス:	https://revistas.uptc.edu.co/index.php/investigacion_duitama/article/view/16062

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