Resistance to negative online information of bank brands from consumer attitudes

Resistance to negative online information of bank brands from consumer attitudes

The aim of this manuscript is to explain the incidence of cognitive and affective attitudes in the resistance to negative information circulating in the online environment about banks in Colombia. Information was collected from a sample of 282 bank users. The data were analyzed using IBM SPSS Statis...

書目詳細資料
Main Authors:	Otero-Gómez, María Cristina, Giraldo-Pérez, Wilson
格式:	Online
語言:	spa
出版:	Universidad Pedagógica y Tecnológica de Colombia 2023
主題:	information sources; online search; information dissemination; social media fuentes de información; búsqueda en línea; difusión de la información; medios sociales
在線閱讀:	https://revistas.uptc.edu.co/index.php/investigacion_duitama/article/view/16062

相似書籍

Incidence of cognitive and affective attitudes of consumers in the defense of a local brand
由: Otero-Gómez, María Cristina, et al.
出版: (2020)

Science, technology and writing. the scientific framing of the written expression
由: Giraldo Giraldo, Camilo
出版: (2015)

Technology: a Challenge to exit the Risk?
由: Díaz Bernal, Juan Guillermo
出版: (2016)

Metaheuristic algorithms for building Covering Arrays: A review
由: Timaná-Peña, Jimena Adriana, et al.
出版: (2016)

Asteroid Dynamics as a tool for teaching Physics and Astronomy
由: Murcia Rocha, Johana, et al.
出版: (2022)

Enterprise file synchronization and sharing services for educational environments in case of disaster
由: Delgado-Domínguez, Ana Isabel, et al.
出版: (2018)

Alfabetización Informacional: una vía de acceso a la información confiable
由: Gutiérrez Valderrama, Fredy Mauricio, et al.
出版: (2021)

Equity Analyst Reports and Stock Prices
由: Astaiza Gómez, José Gabriel, et al.
出版: (2022)

Comparative analysis of granular neighborhoods in a Tabu Search for the vehicle routing problem with heterogeneous fleet and variable costs (HFVRP)
由: Escobar, John Wilmer, et al.
出版: (2017)

Knowledge Management in Higher Education Institutions for the Social Appropriation of Knowledge
由: Urrego-Estrada, Gleidy Alexandra, et al.
出版: (2021)

The active participation of children from the municipality of Mosquera, Cundinamarca in online spaces during the pandemic.
由: Ávila Fuentes, Diana Marcela, et al.
出版: (2022)

Initialization and Local Search Methods Applied to the Set Covering Problem: A Systematic Mapping
由: Quemá-Taimbud, Nelson-Enrique, et al.
出版: (2023)

Use of GIS tools in the development of civil projects
由: Villate Corredor, José Julián; Universidad Pedagógica y Tecnológica de Colombia, et al.
出版: (2023)

Analyzing the Transaction Costs of Cocoa (Theobroma cacao) Grown in Southern Córdoba, Colombia
由: Martínez-Reina, Antonio María, et al.
出版: (2023)

Enterprise file synchronization and sharing services for educational environments in case of disaster
由: Delgado Domínguez, Ana Isabel, et al.
出版: (2018)

TEACHERS TOWARDS COMMUNICATION AND INFORMATION TECHNOLLOGIES INTRUTION IN SCHOOL SCENARIO
由: Vesga, Luz del Sol, et al.
出版: (2013)

Historical analysis on information and knowledge society
由: Díaz Bernal, Juan Guillermo
出版: (2012)

Technological mediation: new scenarios for teaching practice
由: Muñoz Rojas, Henry Alfonso
出版: (2016)

Aplicaciones SIG para la ingeniería.
由: Daza Leguizamón, Omar Javier, et al.
出版: (2021)

GIS applications for engineering.
由: Gualdrón Alfonso, Diego Fernando; Universidad Pedagógica y Tecnológica de Colombia, et al.
出版: (2020)

Model of management of teacher accompaniment in online and distance education programs
由: Rodríguez Hernández, Ariel Adolfo; Universidad Pedagógica y Tecnológica de Colombia, et al.
出版: (2022)

Editorial
由: Miranda, Diego
出版: (2022)

Aportes de la práctica pedagógica investigativa de profundización a la formación de los futuros licenciados
由: Guzmán-Sierra, Andrés Julián, et al.
出版: (2019)

Spatial Data Mining in Agriculture in Latin America - A Conceptual Approach
由: Gil-Torres, Andrés Felipe, et al.
出版: (2019)

INFORMATION AND COMMUNICATION TECHNOLOGIES IN COLOMBIAN UNIVERSITIES: EVOLUTION AND FUTUROLOGY
由: Mesa Jiménez, Fredy Yesid
出版: (2013)

Technological surveillance: Arkangel in frames
由: Díaz-Bernal, Juan Guillermo
出版: (2019)

The magazines of geography in Colombia: 20 years after the institutionalization of the discipline
由: Morales, Israel Cabeza
出版: (2013)

Technological surveillance for educational innovation in the use of databases and learning management platforms at Universidad del Valle, Colombia
由: Cruz-Rojas, Gilbert Andrés, et al.
出版: (2019)

Investigación, difusión y aplicación en la ciencia
由: José Cazau, Pablo Maria
出版: (2014)

History of urban development in Tunja through a GIS
由: Alarcón, Juan José, et al.
出版: (2022)

The substitution process of heavy fuel oil with natural gas in the industrial sector of Valle del Cauca and Cauca – Colombia 2004-2012
由: Rangel Jiménez, Andrés Eduardo, et al.
出版: (2016)

Knowledge sources and images of innovation in micro and small-sized tourism enterprises: travel agencies and hotels in Bogotá and Pereira
由: Morales-Rubiano, Maria Eugenia, et al.
出版: (2017)

Evaluation of the WPA2-PSK wireless network security protocol using the Linset and Aircrack-ng tools
由: Acosta-López, Alberto, et al.
出版: (2018)

BrIM 5D models and Lean Construction for planning work activities in reinforced concrete bridges
由: Sánchez-Rivera, Omar Giovanny, et al.
出版: (2017)

Information Retrieval Model with Query Expansion and User Preference Profile
由: Viltres-Sala, Hubert, et al.
出版: (2023)

Semi-Automatic Mapping Technique Using Snowballing to Support Massive Literature Searches in Software Engineering
由: Suescún-Monsalve, Elizabeth, et al.
出版: (2022)

Adaptation, Comparison, and Improvement of Metaheuristic Algorithms to the Part-of-Speech Tagging Problem
由: Solano-Jiménez, Miguel Alexis, et al.
出版: (2020)

Influence of the ICTs in the appropriation of concepts about analogue electronics by the seventh grade students of basic education
由: Hernández, Arnulfo Parada, et al.
出版: (2014)

The mobile phone: technological device for the development of communicative competences
由: Pineda Díaz, Diana Carolina, et al.
出版: (2019)

Digital Texts and Reading Comprehension in Elementary School: A Literature Review
由: Neva, Omar Alonso
出版: (2021)