Resistance to negative online information of bank brands from consumer attitudes

The aim of this manuscript is to explain the incidence of cognitive and affective attitudes in the resistance to negative information circulating in the online environment about banks in Colombia. Information was collected from a sample of 282 bank users. The data were analyzed using IBM SPSS Statis...

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Autors principals:	Otero-Gómez, María Cristina, Giraldo-Pérez, Wilson
Format:	Online
Idioma:	spa
Publicat:	Universidad Pedagógica y Tecnológica de Colombia 2023
Matèries:	information sources; online search; information dissemination; social media fuentes de información; búsqueda en línea; difusión de la información; medios sociales
Accés en línia:	https://revistas.uptc.edu.co/index.php/investigacion_duitama/article/view/16062