Resistance to negative online information of bank brands from consumer attitudes

The aim of this manuscript is to explain the incidence of cognitive and affective attitudes in the resistance to negative information circulating in the online environment about banks in Colombia. Information was collected from a sample of 282 bank users. The data were analyzed using IBM SPSS Statis...

תיאור מלא

מידע ביבליוגרפי
Main Authors: Otero-Gómez, María Cristina, Giraldo-Pérez, Wilson
פורמט: Online
שפה:spa
יצא לאור: Universidad Pedagógica y Tecnológica de Colombia 2023
נושאים:
גישה מקוונת:https://revistas.uptc.edu.co/index.php/investigacion_duitama/article/view/16062