The Quality Shift: A Sociological Approach to the winemaking in the Province of Teramo, Abruzzo and the possible development through wine tourism

This article retraces the history of development of winemaking in Abruzzo, a region in central Italy, through bibliographic research. It focuses on the paradigm shift adopted during the second half of the past century when winemakers began to shift towards the production of quality wine, even at the...

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Main Authors: Spineti, Greta, Nico Bortoletto
Format: Online
Language:spa
Published: Universidad Pedagógica y Tecnológica de Colombia 2024
Subjects:
Online Access:https://revistas.uptc.edu.co/index.php/perspectiva/article/view/16537
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author Spineti, Greta
Nico Bortoletto
author_facet Spineti, Greta
Nico Bortoletto
author_sort Spineti, Greta
collection OJS
description This article retraces the history of development of winemaking in Abruzzo, a region in central Italy, through bibliographic research. It focuses on the paradigm shift adopted during the second half of the past century when winemakers began to shift towards the production of quality wine, even at the expense of quantity. The theoretical background on modern society and its implications with traditions and innovations stems from Beck et al. (1997), where tradition is considers to be a means to replicate the past. The hypothesis here is that the cultural heritage represented by wine, winemaking and what these can create (i.e., the landscape) can become true drivers for tourism in Northern Abruzzo, as they did in Mendoza, Argentina. In the context of regional development and innovation, there is a hope for a greater emphasis on wine tourism, capable of bringing about social and economic development and greater protection of the territory, as seen in Argentina. The investigations reveal the untapped potential of the Italian region, mainly due to technological setbacks. In this sense, literature supports the idea that The wine roads could be a valid way to promote and develop local culture and heritage.
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spelling oai:oai.revistas.uptc.edu.co:article-165372024-06-11T13:57:27Z The Quality Shift: A Sociological Approach to the winemaking in the Province of Teramo, Abruzzo and the possible development through wine tourism El cambio de calidad: un enfoque sociológico sobre la elaboración de vinos en el Abruzo teramano y el posible desarrollo a través del enoturismo A Mudança de Qualidade: Uma Abordagem Sociológica para a Produção de Vinhos no Abruzzo Teramano e o possível desenvolvimento através do enoturismo Spineti, Greta Nico Bortoletto caminos del vino desarrollo territorial patrimonio cultural turismo del vino cultural heritage local development wine routes wine tourism desenvolvimento local rotas do vinho turismo enológico patrimônio cultural This article retraces the history of development of winemaking in Abruzzo, a region in central Italy, through bibliographic research. It focuses on the paradigm shift adopted during the second half of the past century when winemakers began to shift towards the production of quality wine, even at the expense of quantity. The theoretical background on modern society and its implications with traditions and innovations stems from Beck et al. (1997), where tradition is considers to be a means to replicate the past. The hypothesis here is that the cultural heritage represented by wine, winemaking and what these can create (i.e., the landscape) can become true drivers for tourism in Northern Abruzzo, as they did in Mendoza, Argentina. In the context of regional development and innovation, there is a hope for a greater emphasis on wine tourism, capable of bringing about social and economic development and greater protection of the territory, as seen in Argentina. The investigations reveal the untapped potential of the Italian region, mainly due to technological setbacks. In this sense, literature supports the idea that The wine roads could be a valid way to promote and develop local culture and heritage. En este artículo se traza la historia del desarrollo de la producción de vino en el Abruzo, una región en el centro de Italia, en la provincia de Teramo, a través de la investigación bibliográfica. Se centra en el cambio de paradigma adoptado durante la segunda mitad del siglo pasado, cuando los vinicultores comenzaron a orientarse hacia la producción de vinos de calidad, incluso a expensas de la cantidad. El marco teórico sobre la sociedad moderna y sus implicaciones con tradiciones e innovaciones se basa en las ideas de Beck et al. (1997), según las cuales la tradición se considera un medio para replicar el pasado. La hipótesis aquí es que el patrimonio cultural representado por el vino, la producción de vino y lo que estos pueden crear (es decir, el paisaje) pueden convertirse en verdaderos impulsores del turismo en el norte del Abruzo, como sucedió en Mendoza, Argentina. En el contexto del desarrollo regional y la innovación, hay esperanzas de un mayor énfasis en el enoturismo, capaz de generar desarrollo social y económico y una mayor protección del territorio, como se ha visto en Argentina. Las investigaciones revelan el potencial no aprovechado de la región italiana, principalmente debido a obstáculos tecnológicos. En este sentido, la literatura respalda la idea de que las rutas del vino podrían ser un medio válido para promover y desarrollar la cultura y el patrimonio local. Este artigo retraça a história do desenvolvimento da produção de vinho em Abruzzo, uma região no centro da Itália, por meio de pesquisa bibliográfica. Ele se concentra na mudança de paradigma adotada durante a segunda metade do século passado, quando os vinicultores começaram a se orientar para a produção de vinhos de qualidade, mesmo às custas da quantidade. O embasamento teórico sobre a sociedade moderna e suas implicações com tradições e inovações deriva das ideias de Beck et al. (1997), onde a tradição é considerada um meio de replicar o passado. A hipótese aqui é que o patrimônio cultural representado pelo vinho, pela produção de vinho e pelo que estes podem criar (ou seja, a paisagem) podem se tornar verdadeiros impulsionadores do turismo no norte de Abruzzo, assim como ocorreu em Mendoza, Argentina. No contexto do desenvolvimento regional e inovação, há a esperança de uma maior ênfase no enoturismo, capaz de gerar desenvolvimento social e econômico e uma maior proteção do território, como visto na Argentina. As investigações revelam o potencial não explorado da região italiana, principalmente devido a contratempos tecnológicos. Nesse sentido, a literatura apoia a ideia de que as rotas do vinho poderiam ser um meio válido para promover e desenvolver a cultura e o patrimônio local. Universidad Pedagógica y Tecnológica de Colombia 2024-06-01 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://revistas.uptc.edu.co/index.php/perspectiva/article/view/16537 10.19053/uptc.01233769.16537 Perspectiva Geográfica; Vol. 29 No. 3 (2024): Vitivinicultura en las Américas Perspectiva Geográfica; Vol. 29 Núm. 3 (2024): Vitivinicultura en las Américas Perspectiva Geográfica; v. 29 n. 3 (2024): Vitivinicultura en las Américas 2500-8684 0123-3769 spa https://revistas.uptc.edu.co/index.php/perspectiva/article/view/16537/14083 Derechos de autor 2024 Perspectiva Geográfica https://creativecommons.org/licenses/by/4.0
spellingShingle caminos del vino
desarrollo territorial
patrimonio cultural
turismo del vino
cultural heritage
local development
wine routes
wine tourism
desenvolvimento local
rotas do vinho
turismo enológico
patrimônio cultural
Spineti, Greta
Nico Bortoletto
The Quality Shift: A Sociological Approach to the winemaking in the Province of Teramo, Abruzzo and the possible development through wine tourism
title The Quality Shift: A Sociological Approach to the winemaking in the Province of Teramo, Abruzzo and the possible development through wine tourism
title_alt El cambio de calidad: un enfoque sociológico sobre la elaboración de vinos en el Abruzo teramano y el posible desarrollo a través del enoturismo
A Mudança de Qualidade: Uma Abordagem Sociológica para a Produção de Vinhos no Abruzzo Teramano e o possível desenvolvimento através do enoturismo
title_full The Quality Shift: A Sociological Approach to the winemaking in the Province of Teramo, Abruzzo and the possible development through wine tourism
title_fullStr The Quality Shift: A Sociological Approach to the winemaking in the Province of Teramo, Abruzzo and the possible development through wine tourism
title_full_unstemmed The Quality Shift: A Sociological Approach to the winemaking in the Province of Teramo, Abruzzo and the possible development through wine tourism
title_short The Quality Shift: A Sociological Approach to the winemaking in the Province of Teramo, Abruzzo and the possible development through wine tourism
title_sort quality shift a sociological approach to the winemaking in the province of teramo abruzzo and the possible development through wine tourism
topic caminos del vino
desarrollo territorial
patrimonio cultural
turismo del vino
cultural heritage
local development
wine routes
wine tourism
desenvolvimento local
rotas do vinho
turismo enológico
patrimônio cultural
topic_facet caminos del vino
desarrollo territorial
patrimonio cultural
turismo del vino
cultural heritage
local development
wine routes
wine tourism
desenvolvimento local
rotas do vinho
turismo enológico
patrimônio cultural
url https://revistas.uptc.edu.co/index.php/perspectiva/article/view/16537
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