Management of Colombian hotel companies' websites: an empirical approach

The article examines hotel companies' Website management in Cúcuta, Colombia. The methodology is quantitative with descriptive design. A survey of sixty-two items is applied to the managers of five hotels, to know their opinion on aspects such as: Website, Prices, Reservation, Products, Navigab...

全面介紹

書目詳細資料

Main Authors:	Eslava-Zapata, Rolando, Cárdenas, Diego, Chacón-Guerrero, Edixón
格式:	Online
語言:	eng
出版:	Universidad Pedagógica y Tecnológica de Colombia 2023
主題:	management; websites; hotel companies; client relationship gestión; páginas web; empresas hoteleras; relación con los clientes
在線閱讀:	https://revistas.uptc.edu.co/index.php/investigacion_duitama/article/view/16829