Digital transformation in the tourism sector: the key role of social networks
The research seeks to establish the use of social networks in companies in the tourism sector, especially to identify the most popular networks, their type and the role they play in these companies. The problem was approached through a systematic literature review, focused on the use of social netwo...
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| Format: | Online |
| Language: | eng |
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Universidad Pedagógica y Tecnológica de Colombia
2024
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| Online Access: | https://revistas.uptc.edu.co/index.php/investigacion_duitama/article/view/17284 |
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| _version_ | 1801706013970137088 |
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| author | Morelos-Gómez, José Cardona-Arbeláez, Diego Alfonso Lora-Guzmán, Harold Steve |
| author_facet | Morelos-Gómez, José Cardona-Arbeláez, Diego Alfonso Lora-Guzmán, Harold Steve |
| author_sort | Morelos-Gómez, José |
| collection | OJS |
| description | The research seeks to establish the use of social networks in companies in the tourism sector, especially to identify the most popular networks, their type and the role they play in these companies. The problem was approached through a systematic literature review, focused on the use of social networks in tourism companies. The Scopus database was consulted, initially finding 179 articles, using the keywords: social media, tourism and hotels. After applying the exclusion criteria, 15 articles were identified. The findings indicate that the Tripadvisor network, specialized in the tourism sector, is the most used, followed by Facebook and Twitter, which are generalist networks. It is concluded that social networks have transformed the way in which users in the hotel sector interact, research and make decisions about their accommodations, consulting the opinions and previous experiences of other users. |
| format | Online |
| id | oai:oai.revistas.uptc.edu.co:article-17284 |
| institution | Revista de Investigación, Desarrollo e Innovación (RIDI) |
| language | eng |
| publishDate | 2024 |
| publisher | Universidad Pedagógica y Tecnológica de Colombia |
| record_format | ojs |
| spelling | oai:oai.revistas.uptc.edu.co:article-172842024-05-30T03:55:23Z Digital transformation in the tourism sector: the key role of social networks Digital transformation in the tourism sector: the key role of social networks Morelos-Gómez, José Cardona-Arbeláez, Diego Alfonso Lora-Guzmán, Harold Steve social media social networks tourism hotels medios de comunicación redes sociales turismo hoteles The research seeks to establish the use of social networks in companies in the tourism sector, especially to identify the most popular networks, their type and the role they play in these companies. The problem was approached through a systematic literature review, focused on the use of social networks in tourism companies. The Scopus database was consulted, initially finding 179 articles, using the keywords: social media, tourism and hotels. After applying the exclusion criteria, 15 articles were identified. The findings indicate that the Tripadvisor network, specialized in the tourism sector, is the most used, followed by Facebook and Twitter, which are generalist networks. It is concluded that social networks have transformed the way in which users in the hotel sector interact, research and make decisions about their accommodations, consulting the opinions and previous experiences of other users. La investigación busca establecer el uso de las redes sociales en empresas del sector turístico, en especial se desean identificar las redes más populares, su tipo y la función que cumplen en estas empresas. El problema se abordó a través de una revisión sistemática de literatura, centrada en el uso de las redes sociales en empresas del sector turístico. Se consultó la base de datos Scopus, encontrando inicialmente 179 artículos, utilizando las palabras clave: social media, tourism y hotels. Luego de aplicar los criterios de exclusión, se identificaron 15 artículos. Los hallazgos indican que la red Tripadvisor, especializada en el sector turístico, es la más utilizada, seguida por Facebook y Twitter, que son redes generalistas. Se concluye que las redes sociales han transformado la forma en que los usuarios del sector hotelero interactúan, investigan y toman decisiones sobre sus alojamientos, consultando las opiniones y experiencias previas de otros usuarios. Universidad Pedagógica y Tecnológica de Colombia 2024-01-15 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://revistas.uptc.edu.co/index.php/investigacion_duitama/article/view/17284 10.19053/20278306.v14.n1.2024.17284 Revista de Investigación, Desarrollo e Innovación; Vol. 14 No. 1 (2024): Enero-Junio; 27-40 Revista de Investigación, Desarrollo e Innovación; Vol. 14 Núm. 1 (2024): Enero-Junio; 27-40 2389-9417 2027-8306 eng https://revistas.uptc.edu.co/index.php/investigacion_duitama/article/view/17284/14069 Derechos de autor 2024 Revista de Investigación, Desarrollo e Innovación https://creativecommons.org/licenses/by/4.0/ |
| spellingShingle | social media social networks tourism hotels medios de comunicación redes sociales turismo hoteles Morelos-Gómez, José Cardona-Arbeláez, Diego Alfonso Lora-Guzmán, Harold Steve Digital transformation in the tourism sector: the key role of social networks |
| title | Digital transformation in the tourism sector: the key role of social networks |
| title_alt | Digital transformation in the tourism sector: the key role of social networks |
| title_full | Digital transformation in the tourism sector: the key role of social networks |
| title_fullStr | Digital transformation in the tourism sector: the key role of social networks |
| title_full_unstemmed | Digital transformation in the tourism sector: the key role of social networks |
| title_short | Digital transformation in the tourism sector: the key role of social networks |
| title_sort | digital transformation in the tourism sector the key role of social networks |
| topic | social media social networks tourism hotels medios de comunicación redes sociales turismo hoteles |
| topic_facet | social media social networks tourism hotels medios de comunicación redes sociales turismo hoteles |
| url | https://revistas.uptc.edu.co/index.php/investigacion_duitama/article/view/17284 |
| work_keys_str_mv | AT morelosgomezjose digitaltransformationinthetourismsectorthekeyroleofsocialnetworks AT cardonaarbelaezdiegoalfonso digitaltransformationinthetourismsectorthekeyroleofsocialnetworks AT loraguzmanharoldsteve digitaltransformationinthetourismsectorthekeyroleofsocialnetworks |
