Digital transformation in the tourism sector: the key role of social networks
The research seeks to establish the use of social networks in companies in the tourism sector, especially to identify the most popular networks, their type and the role they play in these companies. The problem was approached through a systematic literature review, focused on the use of social netwo...
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Main Authors: | Morelos-Gómez, José, Cardona-Arbeláez, Diego Alfonso, Lora-Guzmán, Harold Steve |
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Format: | Online |
Language: | eng |
Published: |
Universidad Pedagógica y Tecnológica de Colombia
2024
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Subjects: | |
Online Access: | https://revistas.uptc.edu.co/index.php/investigacion_duitama/article/view/17284 |
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