From Vineyard to Label: The Evolution of Wine Label and Advertisement Design in the 1960´s in Mendoza, Argentina
This article aims to research about the modifications and transformations in wine label design and their prominence in advertising in a context of unprecedented increase in wine production in the 1960s in the province of Mendoza, Argentina. During the decade under consideration, from 1958 to 1970, t...
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| Format: | Online |
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Universidad Pedagógica y Tecnológica de Colombia
2024
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| Online Access: | https://revistas.uptc.edu.co/index.php/perspectiva/article/view/17500 |
