From Vineyard to Label: The Evolution of Wine Label and Advertisement Design in the 1960´s in Mendoza, Argentina

This article aims to research about the modifications and transformations in wine label design and their prominence in advertising in a context of unprecedented increase in wine production in the 1960s in the province of Mendoza, Argentina. During the decade under consideration, from 1958 to 1970, t...

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Autor principal: Copia, María Laura
Format: Online
Publicat: Universidad Pedagógica y Tecnológica de Colombia 2024
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Accés en línia:https://revistas.uptc.edu.co/index.php/perspectiva/article/view/17500

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