Strategic management across enterprise functions: an international competiveness pespective

Internationalization is a real chance of growth, or at least an important survival strategy in a globalized, highly competitive and changing market. This document describes strategic management across enterprise functions- technical, commercial, financial, accounting, security and management- as a r...

詳細記述

書誌詳細
主要な著者: Zapata, Luis Fernando Bustamante, Pérez, Isabel Amalia Porto, Taboada, Fernando Hernández
フォーマット: Online
言語:spa
出版事項: Universidad Pedagógica y Tecnológica de Colombia 2013
主題:
オンライン・アクセス:https://revistas.uptc.edu.co/index.php/investigacion_duitama/article/view/2607
その他の書誌記述
要約:Internationalization is a real chance of growth, or at least an important survival strategy in a globalized, highly competitive and changing market. This document describes strategic management across enterprise functions- technical, commercial, financial, accounting, security and management- as a required action for international competitiveness. We followed the analytical method listing he demands of a globalized market that transform every enterprise area. Then we propose some of the possible applicable strategies for each of pressure in order to acquire international competitiveness. Based on theoretical references, it is established that strategic management across enterprise functions eases organizational internationalization. It is necessary to further debate on applicable strategies from a managerial perspective.