Strategic management across enterprise functions: an international competiveness pespective

Internationalization is a real chance of growth, or at least an important survival strategy in a globalized, highly competitive and changing market. This document describes strategic management across enterprise functions- technical, commercial, financial, accounting, security and management- as a r...

全面介绍

书目详细资料
Main Authors: Zapata, Luis Fernando Bustamante, Pérez, Isabel Amalia Porto, Taboada, Fernando Hernández
格式: Online
语言:spa
出版: Universidad Pedagógica y Tecnológica de Colombia 2013
主题:
在线阅读:https://revistas.uptc.edu.co/index.php/investigacion_duitama/article/view/2607
实物特征
总结:Internationalization is a real chance of growth, or at least an important survival strategy in a globalized, highly competitive and changing market. This document describes strategic management across enterprise functions- technical, commercial, financial, accounting, security and management- as a required action for international competitiveness. We followed the analytical method listing he demands of a globalized market that transform every enterprise area. Then we propose some of the possible applicable strategies for each of pressure in order to acquire international competitiveness. Based on theoretical references, it is established that strategic management across enterprise functions eases organizational internationalization. It is necessary to further debate on applicable strategies from a managerial perspective.