Measuring of market orientation of handicraft companies in boyacá and its impact on business results

The paper includes a methodological proposal, from a broad conceptual review ofmarket orientation, to study the existence of a market-oriented behavior in the crafts sector in Boyacá, and the relationship between orientation and performance, to dowe study the concepts of market orientation proposed...

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Bibliographic Details

Main Authors:	Riveros, Sonia Yajqueline Mateus, Oliva, Edison Jair Duque
Format:	Online
Language:	spa
Published:	Universidad Pedagógica y Tecnológica de Colombia 2011
Subjects:	Orientation to the market Crafts Sector business performance Orientación al mercado sector de artesanías rendimientos empresariales
Online Access:	https://revistas.uptc.edu.co/index.php/cenes/article/view/30