Measuring of market orientation of handicraft companies in boyacá and its impact on business results
The paper includes a methodological proposal, from a broad conceptual review ofmarket orientation, to study the existence of a market-oriented behavior in the crafts sector in Boyacá, and the relationship between orientation and performance, to dowe study the concepts of market orientation proposed...
| Main Authors: | , |
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| Format: | Online |
| Language: | spa |
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Universidad Pedagógica y Tecnológica de Colombia
2011
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| Online Access: | https://revistas.uptc.edu.co/index.php/cenes/article/view/30 |
