Measuring of market orientation of handicraft companies in boyacá and its impact on business results
The paper includes a methodological proposal, from a broad conceptual review ofmarket orientation, to study the existence of a market-oriented behavior in the crafts sector in Boyacá, and the relationship between orientation and performance, to dowe study the concepts of market orientation proposed...
Príomhchruthaitheoirí: | Riveros, Sonia Yajqueline Mateus, Oliva, Edison Jair Duque |
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Formáid: | Online |
Teanga: | spa |
Foilsithe / Cruthaithe: |
Universidad Pedagógica y Tecnológica de Colombia
2011
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Ábhair: | |
Rochtain ar líne: | https://revistas.uptc.edu.co/index.php/cenes/article/view/30 |
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