Representations and publications on the Argentinian gaucho in the thirties. Between national identity, literary ield and business strategies.
During the thirties, in Argentina, there was a rising concern for deining the “national being” and consolidating an identity that considered itself to be threatened by mass immigrations and foreign ideological currents. In this context, the proile of the gaucho was utilized by several publications w...
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| Format: | Online |
| Language: | spa eng |
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Universidad Pedagógica y Tecnológica de Colombia
2015
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| Online Access: | https://revistas.uptc.edu.co/index.php/historia_memoria/article/view/3285 |
| _version_ | 1801706375718371328 |
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| author | Casas, Matías Emiliano |
| author_facet | Casas, Matías Emiliano |
| author_sort | Casas, Matías Emiliano |
| collection | OJS |
| description | During the thirties, in Argentina, there was a rising concern for deining the “national being” and consolidating an identity that considered itself to be threatened by mass immigrations and foreign ideological currents. In this context, the proile of the gaucho was utilized by several publications which acknowledged the evocation of country people from la pampa as the symbolic reference for an “essence of Argentina”. This article studies the composition and circulation of the gaucho imaginary, in years previous to governmental intervention on these topics. Focus is made upon the constitution and expansion of literature in Buenos Aires through periodical publications which, in different measures,proposed deinitions for “gaucho” and “tradition”. In this study, stress is set upon the marketing approachapplied by several businessesto expand and legitimize their products in new markets. |
| format | Online |
| id | oai:oai.revistas.uptc.edu.co:article-3285 |
| institution | Revista Historia Y Memoria |
| language | spa eng |
| publishDate | 2015 |
| publisher | Universidad Pedagógica y Tecnológica de Colombia |
| record_format | ojs |
| spelling | oai:oai.revistas.uptc.edu.co:article-32852023-11-27T20:02:36Z Representations and publications on the Argentinian gaucho in the thirties. Between national identity, literary ield and business strategies. Representaciones y publicaciones sobre el gaucho argentino en la década del treinta. Entre la identidad nacional, el campo literario y las estrategias comerciales Représentations et publications sur le gaucho argentin dans la décennie de 1930. Entre l’identité nationale, le champ littéraire et les stratégies commerciales Casas, Matías Emiliano Argentina gaucho periodical publications mass consumption. Argentina Gaucho publicaciones periódicas consumo de masas Argentine Gaucho Publications périodiques Consommation de masses. During the thirties, in Argentina, there was a rising concern for deining the “national being” and consolidating an identity that considered itself to be threatened by mass immigrations and foreign ideological currents. In this context, the proile of the gaucho was utilized by several publications which acknowledged the evocation of country people from la pampa as the symbolic reference for an “essence of Argentina”. This article studies the composition and circulation of the gaucho imaginary, in years previous to governmental intervention on these topics. Focus is made upon the constitution and expansion of literature in Buenos Aires through periodical publications which, in different measures,proposed deinitions for “gaucho” and “tradition”. In this study, stress is set upon the marketing approachapplied by several businessesto expand and legitimize their products in new markets. Durante década del treinta, en Argentina, se recuperaron con intensidad las preocupaciones por definir el “ser nacional” y consolidar una identidad que se veía “amenazada” por la afluencia de inmigrantes y corrientes ideológicas foráneas. En ese contexto, la figura del gaucho convocó el interés de distintas publicaciones que reconocían en la evocación del campesino de la pampa, la referencia simbólica para la “argentinidad”. En este artículo se estudia la composición y circulación del imaginario gauchesco en los años previos a la intervención gubernamental sobre esas temáticas. Se focaliza, entonces, en la constitución y expansión del campo literario bonaerense a partir de las publicaciones periódicas que se ocuparon –con diferente densidad– de proponer sus definiciones sobre el “gaucho” y la “tradición”. En ese relevamiento se destaca el uso comercial que diversas empresas emplearon para expandir o legitimar sus productos en los nuevos mercados. En Argentine pendant la décennie de 1930 a eut lieu une réappropriation émotive de l’intérêt pour déinir l’ «être national » et consolider une identité tenu «menacée» par l’aflux d’immigrants et de courants idéologiques étrangères. Dans ce contexte, la igure du gaucho a provoqué l’intérêt de différentes publications qui ont trouvé dans l’évocation du paysan des pampas, la référence symbolique de l’ «argentinidad». Dans cet article nous étudierons la construction et la circulation de l’idée de gaucho durant les années qui ont précédé l’intervention gouvernementale sur ce sujet. Le texte se focalise dans la constitution et l’expansion du champ littéraire de Buenos Aires à partir des publications périodiques qui ont proposés déinitions du «gaucho» et de la «tradition». La célébration du gaucho a été lié aussi a son utilisation commerciale par certains entreprises qui se sont servi de cette igure pour diffuser ou légitimer leurs produits sur les nouveaux marchés. Universidad Pedagógica y Tecnológica de Colombia 2015-07-01 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf text/html text/html https://revistas.uptc.edu.co/index.php/historia_memoria/article/view/3285 10.19053/20275137.3285 Historia Y Memoria; No. 11 (2015): Circulation of knowledge ; 151-176 Historia Y Memoria; Núm. 11 (2015): Julio-Diciembre 2015. Circulación de saberes ; 151-176 Historia Y Memoria; No 11 (2015): CIirculation de savoirs; 151-176 2322-777X 2027-5137 spa eng https://revistas.uptc.edu.co/index.php/historia_memoria/article/view/3285/3290 https://revistas.uptc.edu.co/index.php/historia_memoria/article/view/3285/5279 https://revistas.uptc.edu.co/index.php/historia_memoria/article/view/3285/6091 Derechos de autor 2015 Historia Y MEMORIA |
| spellingShingle | Argentina gaucho periodical publications mass consumption. Argentina Gaucho publicaciones periódicas consumo de masas Argentine Gaucho Publications périodiques Consommation de masses. Casas, Matías Emiliano Representations and publications on the Argentinian gaucho in the thirties. Between national identity, literary ield and business strategies. |
| title | Representations and publications on the Argentinian gaucho in the thirties. Between national identity, literary ield and business strategies. |
| title_alt | Representaciones y publicaciones sobre el gaucho argentino en la década del treinta. Entre la identidad nacional, el campo literario y las estrategias comerciales Représentations et publications sur le gaucho argentin dans la décennie de 1930. Entre l’identité nationale, le champ littéraire et les stratégies commerciales |
| title_full | Representations and publications on the Argentinian gaucho in the thirties. Between national identity, literary ield and business strategies. |
| title_fullStr | Representations and publications on the Argentinian gaucho in the thirties. Between national identity, literary ield and business strategies. |
| title_full_unstemmed | Representations and publications on the Argentinian gaucho in the thirties. Between national identity, literary ield and business strategies. |
| title_short | Representations and publications on the Argentinian gaucho in the thirties. Between national identity, literary ield and business strategies. |
| title_sort | representations and publications on the argentinian gaucho in the thirties between national identity literary ield and business strategies |
| topic | Argentina gaucho periodical publications mass consumption. Argentina Gaucho publicaciones periódicas consumo de masas Argentine Gaucho Publications périodiques Consommation de masses. |
| topic_facet | Argentina gaucho periodical publications mass consumption. Argentina Gaucho publicaciones periódicas consumo de masas Argentine Gaucho Publications périodiques Consommation de masses. |
| url | https://revistas.uptc.edu.co/index.php/historia_memoria/article/view/3285 |
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