Repositioning of the Barrio del Artista to increase its cultural-artistic value in Puebla, Mexico
The main aim of the current study was to identify the correlation of the Barrio del Artista repositioning to enhance its artistic and cultural value in Puebla city, Mexico. The research was conducted within a marketing focus. The presented results correspond to an empirical research on the repositio...
| Main Authors: | , , |
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| Format: | Online |
| Language: | spa |
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Universidad Pedagógica y Tecnológica de Colombia
2016
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| Online Access: | https://revistas.uptc.edu.co/index.php/investigacion_duitama/article/view/4601 |
| _version_ | 1801705986210136064 |
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| author | Acle-Mena, Ramón Sebastián Villalobos-Abrego, Carolina Herrera-López, Beatriz |
| author_facet | Acle-Mena, Ramón Sebastián Villalobos-Abrego, Carolina Herrera-López, Beatriz |
| author_sort | Acle-Mena, Ramón Sebastián |
| collection | OJS |
| description | The main aim of the current study was to identify the correlation of the Barrio del Artista repositioning to enhance its artistic and cultural value in Puebla city, Mexico. The research was conducted within a marketing focus. The presented results correspond to an empirical research on the repositioning of the Barrio del Artista, using a quantitative approach and Pearson’s correlation coefficient, making the application of the factors that compose positioning to determine the relationship between the Barrio del Artista repositioning and the increase of its artistic and cultural value in Puebla city. For this research, the novel concepts of marketing and positioning were used in a practical way. |
| format | Online |
| id | oai:oai.revistas.uptc.edu.co:article-4601 |
| institution | Revista de Investigación, Desarrollo e Innovación (RIDI) |
| language | spa |
| publishDate | 2016 |
| publisher | Universidad Pedagógica y Tecnológica de Colombia |
| record_format | ojs |
| spelling | oai:oai.revistas.uptc.edu.co:article-46012022-06-15T15:57:00Z Repositioning of the Barrio del Artista to increase its cultural-artistic value in Puebla, Mexico Reposicionamiento del Barrio del Artista para aumentar su valor cultural-artístico en Puebla, México Acle-Mena, Ramón Sebastián Villalobos-Abrego, Carolina Herrera-López, Beatriz marketing positioning Barrio del Artista mercadotecnia posicionamiento Barrio del Artista. The main aim of the current study was to identify the correlation of the Barrio del Artista repositioning to enhance its artistic and cultural value in Puebla city, Mexico. The research was conducted within a marketing focus. The presented results correspond to an empirical research on the repositioning of the Barrio del Artista, using a quantitative approach and Pearson’s correlation coefficient, making the application of the factors that compose positioning to determine the relationship between the Barrio del Artista repositioning and the increase of its artistic and cultural value in Puebla city. For this research, the novel concepts of marketing and positioning were used in a practical way. El objetivo general del presente trabajo fue determinar la correlación del reposicionamiento del Barrio del Artista para aumentar su valor cultural-artístico en Puebla, México. La investigación se realizó dentro de un enfoque mercadológico. Los resultados que se presentan corresponden a un estudio empírico sobre el reposicionamiento del Barrio del Artista, usando un enfoque cuantitativo y el coeficiente de correlación de Pearson, logrando la aplicación de los factores que componen el posicionamiento para determinar la relación entre el reposicionamiento del Barrio del Artista y el aumento de su valor cultural artístico en Puebla. Para la presente investigación se utilizaron de forma práctica los conceptos novedosos de mercadotecnia y posicionamiento. Universidad Pedagógica y Tecnológica de Colombia 2016-02-15 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://revistas.uptc.edu.co/index.php/investigacion_duitama/article/view/4601 10.19053/20278306.4601 Revista de Investigación, Desarrollo e Innovación; Vol. 6 No. 2 (2016): January-June; 109-116 Revista de Investigación, Desarrollo e Innovación; Vol. 6 Núm. 2 (2016): Enero-Junio; 109-116 2389-9417 2027-8306 spa https://revistas.uptc.edu.co/index.php/investigacion_duitama/article/view/4601/3819 Derechos de autor 2016 REVISTA DE INVESTIGACIÓN, DESARROLLO E INNOVACIÓN |
| spellingShingle | marketing positioning Barrio del Artista mercadotecnia posicionamiento Barrio del Artista. Acle-Mena, Ramón Sebastián Villalobos-Abrego, Carolina Herrera-López, Beatriz Repositioning of the Barrio del Artista to increase its cultural-artistic value in Puebla, Mexico |
| title | Repositioning of the Barrio del Artista to increase its cultural-artistic value in Puebla, Mexico |
| title_alt | Reposicionamiento del Barrio del Artista para aumentar su valor cultural-artístico en Puebla, México |
| title_full | Repositioning of the Barrio del Artista to increase its cultural-artistic value in Puebla, Mexico |
| title_fullStr | Repositioning of the Barrio del Artista to increase its cultural-artistic value in Puebla, Mexico |
| title_full_unstemmed | Repositioning of the Barrio del Artista to increase its cultural-artistic value in Puebla, Mexico |
| title_short | Repositioning of the Barrio del Artista to increase its cultural-artistic value in Puebla, Mexico |
| title_sort | repositioning of the barrio del artista to increase its cultural artistic value in puebla mexico |
| topic | marketing positioning Barrio del Artista mercadotecnia posicionamiento Barrio del Artista. |
| topic_facet | marketing positioning Barrio del Artista mercadotecnia posicionamiento Barrio del Artista. |
| url | https://revistas.uptc.edu.co/index.php/investigacion_duitama/article/view/4601 |
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