Repositioning of the Barrio del Artista to increase its cultural-artistic value in Puebla, Mexico

The main aim of the current study was to identify the correlation of the Barrio del Artista repositioning to enhance its artistic and cultural value in Puebla city, Mexico. The research was conducted within a marketing focus. The presented results correspond to an empirical research on the repositio...

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Detalhes bibliográficos

Principais autores:	Acle-Mena, Ramón Sebastián, Villalobos-Abrego, Carolina, Herrera-López, Beatriz
Formato:	Online
Idioma:	spa
Publicado em:	Universidad Pedagógica y Tecnológica de Colombia 2016
Assuntos:	marketing positioning Barrio del Artista mercadotecnia posicionamiento Barrio del Artista.
Acesso em linha:	https://revistas.uptc.edu.co/index.php/investigacion_duitama/article/view/4601