Virtual Social Networks as Contemporary Media Devices
The objective of this article is to inquire into the way in which virtual social networks are established as modulators of consumption and production of information, framed in the new dynamics of the globalized market. From an analytical and empirical perspective, a mixed...
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| Format: | Online |
| Language: | spa |
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Universidad Pedagógica y Tecnológica de Colombia
2017
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| Online Access: | https://revistas.uptc.edu.co/index.php/linguistica_hispanica/article/view/6190 |
| _version_ | 1802223941613256704 |
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| author | Beltrán, Daniel Ernesto |
| author_facet | Beltrán, Daniel Ernesto |
| author_sort | Beltrán, Daniel Ernesto |
| collection | OJS |
| description | The objective of this article is to inquire into the way in which virtual social networks are established as modulators of consumption and production of information, framed in the new dynamics of the globalized market. From an analytical and empirical perspective, a mixed nature approach to the content analysis was implemented, in order to study the multimodal resources found in the different interactive tools and mechanisms of the social networks. The main finding of this research is that the disposition of virtual social networks (VSN) towards the production and consumption of information is achieved thanks to the
multimodal resources that form part of the interactive tools and mechanisms of the social networks. This fact illustrates the way in which VSN are established as new modulators of media control. |
| format | Online |
| id | oai:oai.revistas.uptc.edu.co:article-6190 |
| institution | Revista Cuadernos de Lingüística Hispánica |
| language | spa |
| publishDate | 2017 |
| publisher | Universidad Pedagógica y Tecnológica de Colombia |
| record_format | ojs |
| spelling | oai:oai.revistas.uptc.edu.co:article-61902022-06-15T16:42:08Z Virtual Social Networks as Contemporary Media Devices Redes sociales virtuales como dispositivos mediáticos contemporáneos Réseaux sociaux virtuels comme dispositifs médiatiques contemporains Redes sociais virtuais como dispositivos de mídia contemporâneos Beltrán, Daniel Ernesto interactive web globalization information marketing virtual social networks media devices society of control web interactiva globalización mercadeo de la información redes sociales virtuales dispositivos mediáticos sociedad de control web interactive globalisation marketing de l’information réseaux so-ciaux virtuels dispositifs médiatiques société de contrôle web interativa globalização marketing da informação redes sociais virtuais dispositivos de mídia sociedade de controle The objective of this article is to inquire into the way in which virtual social networks are established as modulators of consumption and production of information, framed in the new dynamics of the globalized market. From an analytical and empirical perspective, a mixed nature approach to the content analysis was implemented, in order to study the multimodal resources found in the different interactive tools and mechanisms of the social networks. The main finding of this research is that the disposition of virtual social networks (VSN) towards the production and consumption of information is achieved thanks to the multimodal resources that form part of the interactive tools and mechanisms of the social networks. This fact illustrates the way in which VSN are established as new modulators of media control. El objetivo de la investigación fue indagar el modo en que las redes sociales virtuales se constituyen en moduladores del consumo y de la producción de información en el marco de las nuevas dinámicas de mercado globalizado. Desde una perspectiva empírico-analítica, se empleó un enfoque de análisis de contenido de carácter mixto para estudiar los recursos de carácter multimodal presentes en las herramientas y mecanismos inter-activos de las redes sociales. El principal hallazgo es que la disposición de las redes sociales virtuales (RSV) hacia la producción y el consumo de información del usuario se logra a través de los recursos de carácter multimodal presentes en las herramientas y mecanismos inter-activos de las redes sociales. Ello ilustra el modo en que las RSV se constituyen en nuevos dispositivos mediáticos de control. L’objectif de la recherche a été celui d’enquêter la manière comment les réseaux sociaux virtuels deviennent des modulateurs de la consommation et de la production d’information dans le cadre des nouvelles dynamiques de marché globalisé. À partir d’une perspective empirique-analytique, on a employé une approche d’analyse de contenu de caractère mixte pour étudier les ressources de caractère multimodale présentes dans les outils et les mécanismes interactifs des réseaux sociaux. La principale découverte est que la disposition des réseaux sociaux virtuels (RSV) vers la production et la consommation d’information de l’usager, s’obtient à travers les ressources de caractère multimodal présentes dans les outils et les mécanismes interactifs des réseaux sociaux. Cela illustre la manière comment les RSV deviennent de nouveaux dispositifs médiatiques de contrôle O objetivo da pesquisa foi investigar a forma como as redes sociais virtuais são constituídas em moduladores do consumo e produção de informação no âmbito da nova dinâmica do mercado globalizado. Do ponto de vista empírico-analítico, utilizou-se uma abordagem de análise de conteúdo misto para estudar os recursos multimodais presentes nas ferramentas e mecanismos interativos das redes sociais. A principal descoberta é que a provisão de redes sociais virtuais (RSV) para produção e consumo de informações do usuário é conseguida através de recursos multimodais presentes nas ferramentas e meca- nismos interativos das redes sociais. Isso ilustra a maneira como os RSV são constituídos em novos dispositivos de controle de mídia Universidad Pedagógica y Tecnológica de Colombia 2017-05-26 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf application/xml https://revistas.uptc.edu.co/index.php/linguistica_hispanica/article/view/6190 10.19053/0121053X.n30.0.6190 Cuadernos de Lingüística Hispánica; No. 30: July-December 2017; 105-123 Cuadernos de Lingüística Hispánica; Núm. 30: (julio-diciembre de 2017); 105-123 2346-1829 0121-053X spa https://revistas.uptc.edu.co/index.php/linguistica_hispanica/article/view/6190/5219 https://revistas.uptc.edu.co/index.php/linguistica_hispanica/article/view/6190/6307 Copyright (c) 2017 Cuadernos de Lingüística Hispánica |
| spellingShingle | interactive web globalization information marketing virtual social networks media devices society of control web interactiva globalización mercadeo de la información redes sociales virtuales dispositivos mediáticos sociedad de control web interactive globalisation marketing de l’information réseaux so-ciaux virtuels dispositifs médiatiques société de contrôle web interativa globalização marketing da informação redes sociais virtuais dispositivos de mídia sociedade de controle Beltrán, Daniel Ernesto Virtual Social Networks as Contemporary Media Devices |
| title | Virtual Social Networks as Contemporary Media Devices |
| title_alt | Redes sociales virtuales como dispositivos mediáticos contemporáneos Réseaux sociaux virtuels comme dispositifs médiatiques contemporains Redes sociais virtuais como dispositivos de mídia contemporâneos |
| title_full | Virtual Social Networks as Contemporary Media Devices |
| title_fullStr | Virtual Social Networks as Contemporary Media Devices |
| title_full_unstemmed | Virtual Social Networks as Contemporary Media Devices |
| title_short | Virtual Social Networks as Contemporary Media Devices |
| title_sort | virtual social networks as contemporary media devices |
| topic | interactive web globalization information marketing virtual social networks media devices society of control web interactiva globalización mercadeo de la información redes sociales virtuales dispositivos mediáticos sociedad de control web interactive globalisation marketing de l’information réseaux so-ciaux virtuels dispositifs médiatiques société de contrôle web interativa globalização marketing da informação redes sociais virtuais dispositivos de mídia sociedade de controle |
| topic_facet | interactive web globalization information marketing virtual social networks media devices society of control web interactiva globalización mercadeo de la información redes sociales virtuales dispositivos mediáticos sociedad de control web interactive globalisation marketing de l’information réseaux so-ciaux virtuels dispositifs médiatiques société de contrôle web interativa globalização marketing da informação redes sociais virtuais dispositivos de mídia sociedade de controle |
| url | https://revistas.uptc.edu.co/index.php/linguistica_hispanica/article/view/6190 |
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